Executive Summary
The Story So Far
Why This Matters
Who Thinks What?
Strategy co-founder Michael Saylor has signaled an impending third Bitcoin (BTC) acquisition for the company’s corporate treasury in August, continuing its strategy of accumulating the digital asset despite a recent dip in its share price. If completed, this transaction would mark Strategy’s third BTC purchase this month, reinforcing its position as the largest corporate holder of Bitcoin by a significant margin. The company’s most recent acquisition on August 18 added 430 BTC, bringing its total holdings to over 629,000 BTC.
Strategy’s Accumulation Continues
Strategy’s consistent accumulation strategy has seen its total Bitcoin holdings reach 629,376 BTC, valued at over $72 billion at the time of this writing. Data from SaylorTracker indicates the company is up over 56% on its BTC investment, representing more than $25.8 billion in unrealized gains at current prices.
Despite its robust overall gains, Strategy’s Bitcoin acquisitions in August have been relatively modest compared to its typical purchases. The company has acquired only 585 BTC so far this month, across two separate transactions, a stark contrast to its usual buys of thousands or tens of thousands of BTC.
Market Impact and Long-Term Strategy
Michael Saylor remains a prominent advocate for Bitcoin, actively engaging in “orange-pilling” individual investors and financial institutions. His efforts have reportedly sparked a broader movement within corporate finance towards Bitcoin adoption.
Regarding the impact of Strategy’s purchases on market prices, corporate treasurer Shirish Jajodia recently clarified that the company does not directly influence Bitcoin’s market value. Strategy acquires BTC through over-the-counter (OTC) transactions and private agreements, methods that occur outside of spot exchanges and therefore do not impact market price.
Jajodia further noted that while institutional investors’ long-term holding of BTC contributes to raising Bitcoin’s floor price over time, other factors such as price speculation and traders have a more immediate impact on short-term market fluctuations.
Share Price Volatility
Strategy continues to accumulate BTC for its corporate treasury even amid sinking share prices, a trend that has affected many Bitcoin treasury companies in the second half of 2025. The company’s stock recently hit its lowest point in nearly four months on a Wednesday, reaching approximately $325 per share, levels not seen since April. However, the price subsequently rebounded to around $358 per share by the end of the week.
Strategy’s ongoing commitment to Bitcoin accumulation, despite recent share price volatility and smaller monthly acquisitions, underscores its steadfast long-term investment philosophy in the digital asset. The potential third purchase in August further solidifies its position as a leading corporate proponent of Bitcoin.