Finance

Saylor’s Strategy Fortifies Bitcoin Fortress: How a $60M Buy Bolsters $73B Treasury

Strategy, co-founded by Saylor, now holds 638,985 BTC, worth over $73B, after acquiring 525 more.

September 15, 2025, 4:13 PM

As Bitcoin surges, the upward red arrow and blue financial chart symbolize the cryptocurrency's volatile yet promising trajectory. By MDL.

Executive Summary

Strategy, co-founded by Michael Saylor, has expanded its Bitcoin treasury to 638,985 BTC, valued at over $73 billion, following a recent acquisition of 525 Bitcoin for approximately $60 million.

The company’s significant Bitcoin accumulation strategy began in August 2020 and has involved consistent public announcements of substantial purchases.

Strategy pioneered the establishment of a cryptocurrency treasury for a public company, influencing many other firms globally to allocate similar investments to Bitcoin.

The Story So Far

Strategy, co-founded by Michael Saylor, initiated its Bitcoin accumulation strategy in 2020, pioneering the concept of a public company establishing a cryptocurrency treasury primarily as a potential hedge against inflation, a move that has since influenced numerous other corporations globally to adopt similar investment approaches.

Why This Matters

Strategy’s continued aggressive accumulation of Bitcoin, now totaling over $73 billion, solidifies its position as a leading institutional holder and underscores the growing legitimacy of cryptocurrencies as a strategic asset. This pioneering approach, initiated by Michael Saylor, has significantly influenced corporate treasury management practices, encouraging other companies globally to consider digital assets as a hedge against inflation and a component of their financial strategy.

Who Thinks What?

Strategy, led by Michael Saylor, believes in Bitcoin as a long-term asset and a potential hedge against inflation, consistently accumulating large amounts of the cryptocurrency since 2020.

Other companies, influenced by Strategy’s pioneering efforts, have followed suit by establishing cryptocurrency treasuries, allocating investments to Bitcoin and exploring other digital assets like Solana, Ether, and Dogecoin.

Business intelligence firm Strategy, co-founded by Michael Saylor, has significantly expanded its Bitcoin treasury, now holding 638,985 BTC valued at over $73 billion. This increase follows a recent acquisition of 525 Bitcoin for approximately $60 million, announced Monday, as part of the company’s long-standing accumulation strategy initiated in 2020.

Recent Acquisition Details

According to a Monday notice from Saylor, the latest purchase involved acquiring 525 Bitcoin. This transaction was valued at about $60 million, placing the average price per coin at approximately $114,562.

This addition pushed Strategy’s total Bitcoin holdings to 638,985 BTC. At the time of publication, the aggregate value of these holdings surpassed $73 billion, underscoring the company’s substantial investment in the digital asset.

Long-Term Accumulation Strategy

Strategy’s Bitcoin accumulation strategy first commenced in August 2020 with an initial investment of $250 million into BTC. Since then, the company has consistently made public announcements regarding its significant Bitcoin purchases.

Notable past acquisitions include a reported $450 million purchase that occurred between late August and early September. These regular buys have cemented Strategy’s position as one of the largest corporate holders of Bitcoin.

Pioneering Corporate Crypto Treasury

Michael Saylor’s pioneering efforts through Strategy marked one of the first significant moves for a public company to establish a cryptocurrency treasury. This approach was largely framed as a potential hedge against inflation.

While Strategy led the way, many other companies, both in the U.S. and globally, have since followed suit, allocating similar investments to BTC. Some firms are also exploring investments in other cryptocurrencies such as Solana, Ether, and even Dogecoin.

Key Takeaways

Strategy’s ongoing and aggressive Bitcoin acquisition strategy, spearheaded by Michael Saylor, continues to cement its status as a leading institutional holder of the cryptocurrency. Its consistent purchases since 2020 have amassed a substantial digital asset treasury, influencing corporate treasury management practices across the globe.