Inflation Cools, Stocks Rally: How the CPI Report and Trade Talks Shape the Market’s Next Moves

Cooler inflation data boosted stocks, but Deckers Outdoor shares fell after a disappointing sales forecast.
The Wall Street sign in focus, with the NYSE building and American flags blurred in the background. The Wall Street sign in focus, with the NYSE building and American flags blurred in the background.
The Wall Street sign with the blurred facade of the NYSE. By MDL.

Executive Summary

  • U.S. stock index futures advanced in premarket trading following a cooler-than-expected inflation report, with the Consumer Price Index (CPI) and core CPI rising less than anticipated in September.
  • Deckers Outdoor shares plunged over 11% due to a disappointing full-year sales outlook, despite reporting better-than-expected quarterly earnings, while several other companies saw significant gains after their earnings reports.
  • International trade discussions are ongoing, with U.S. officials commencing talks with China to avert a looming tariff and President Trump halting trade talks with Canada over an anti-tariff advertisement.
  • The Story So Far

  • The current market optimism is largely driven by a cooler-than-expected inflation report, suggesting easing economic pressures. This positive sentiment is occurring alongside significant individual stock movements influenced by recent corporate earnings and sales outlooks. Concurrently, international trade discussions are a critical background factor, with the U.S. engaged in talks with China to potentially avert a looming 100% tariff, while President Trump has halted trade negotiations with Canada over an anti-tariff advertisement.
  • Why This Matters

  • The unexpectedly cooler inflation data is currently fueling market optimism, potentially signaling a more stable economic environment and easing pressure on the Federal Reserve regarding interest rate hikes. However, this positive sentiment is tempered by a mixed corporate earnings landscape, where some companies face headwinds from cautious consumers while others thrive, and by significant geopolitical uncertainties stemming from ongoing U.S.-China trade talks aimed at averting new tariffs, alongside President Trump’s abrupt halt of discussions with Canada.
  • Who Thinks What?

  • Investors reacted with optimism to cooler-than-expected inflation data, leading to advances in U.S. stock index futures and a drop in Treasury yields, while also monitoring ongoing international trade discussions.
  • Deckers Outdoor holds a cautious outlook for its full-year sales, attributing it to an increasingly careful consumer environment, which caused its shares to plunge despite better-than-expected quarterly earnings.
  • President Trump is engaging in trade talks with top Chinese officials, with hopes for a potential deal or a cease-fire to avert a looming 100% China tariff, but has halted trade talks with Canada over an anti-tariff advertisement.
  • U.S. stock index futures advanced in premarket trading Friday following a cooler-than-expected inflation report, while footwear and apparel maker Deckers Outdoor saw its shares plunge after issuing a disappointing full-year sales outlook. The market’s positive reaction to the inflation data occurred as investors also monitored ongoing international trade discussions involving the United States, China, and Canada.

    Inflation Data Fuels Market Optimism

    The Labor Department reported early Friday that the Consumer Price Index (CPI) increased by 0.3% in September, bringing its annual rise to 3%. The core CPI, which excludes volatile food and energy prices, climbed 0.2% for the month, resulting in a 3% year-over-year increase. These figures were marginally below economists’ predictions, who had anticipated a 0.4% monthly CPI increase and a 3.1% annual rise, alongside a 0.3% monthly core CPI increase and a 3.1% annual gain.

    In response to the inflation data, futures for the Dow Jones Industrial Average rose 0.2%, S&P 500 futures gained 0.3%, and Nasdaq 100 index futures were up 0.5% in premarket trading. The 10-year Treasury yield also dropped to 3.97%, while West Texas Intermediate crude futures added to previous gains, trading around $62.10 a barrel. Among exchange-traded funds, the Invesco QQQ Trust (QQQ) was up 1%, and the SPDR S&P 500 ETF (SPY) moved up 0.7%.

    Earnings Reports Drive Individual Stock Movement

    Deckers Outdoor Plunges on Sales Outlook

    Deckers Outdoor (DECK) shares fell more than 11% in premarket trading Friday. The decline followed the company’s report of better-than-expected earnings and sales for its fiscal second quarter, with earnings rising 14% to $1.82 per share and revenue growing 9% to $1.43 billion. However, a disappointing full-year sales outlook, attributed to an increasingly cautious consumer environment, weighed heavily on the stock.

    Other Notable Earnings Reactions

    Conversely, several other companies saw significant premarket gains after reporting earnings. Comfort Systems (FIX) soared over 18%, Ford Motor (F) jumped nearly 4%, and General Dynamics (GD) shares rallied more than 3%. Intel (INTC) surged nearly 7%, Nextracker (NXT) leapt nearly 14%, and Procter & Gamble (PG) shares gained over 4%.

    International Trade Discussions

    U.S.-China Trade Talks

    Treasury Secretary Scott Bessent and other U.S. officials are scheduled to commence trade talks with top Chinese officials in Malaysia on Friday. Investors are closely watching these developments, particularly with President Trump expected to meet with Chinese President Xi Jinping at the APEC summit in South Korea later this month. Hopes are high for a potential deal or at least a cease-fire to avert a looming 100% China tariff set to take effect on November 1.

    U.S.-Canada Trade Talks Halted

    Separately, President Trump announced on Truth Social that he has halted trade talks with Canada. He cited an anti-tariff advertisement featuring the late President Ronald Reagan, which was reportedly running in the Canadian province of Ontario, as the reason for his decision.

    Market Outlook

    The unexpected moderation in core inflation provides a favorable backdrop for equity markets, contributing to an optimistic start to trading. However, investor sentiment remains sensitive to corporate earnings performance and the evolving landscape of international trade relations, particularly concerning tariffs and diplomatic engagements.

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