Florida has emerged as the top player in the booming world of livestream shopping, surpassing all other states in the nation with a staggering $1.6 billion in sales on the popular platform Whatnot.
Whatnot, a major player in the livestream commerce arena since its inception in 2019, has provided sellers with the tools to turn their passions into thriving businesses. Through live auctions, sellers engage directly with buyers, transforming the traditional shopping experience.
According to the platform, Florida stands out as the state with the highest grossing sales in the country. This impressive figure places Florida ahead of California and New York, the second and third top states in terms of sales. In Florida, small business owners have capitalized on the growing trend of livestream selling, demonstrating the powerful combination of innovation and passion.
Armand Wilson, Whatnot’s Vice President of Categories and Expansion, highlighted the success stories coming out of Florida. He emphasized how livestream selling is reshaping connections between entrepreneurs and shoppers, stating, “We built Whatnot to give people the tools to turn their passions into thriving businesses, and it’s exciting to see how livestream selling is reshaping the way entrepreneurs and small businesses connect with shoppers in real time and achieve success.”
In terms of product categories, about 30% of Florida’s live sellers are dealing in sneakers, and another 29% in sports collectibles and men’s fashion each. Beauty products account for 17% of the sales, while women’s fashion covers 15%. Other categories include handbags, jewelry, and accessories (9%), electronics (8%), antiques (7%), and coins (4%).
Though California has the highest number of sellers at 13% of the platform’s total, Florida holds a considerable share with 8% of sellers. Texas follows with 7%. Meanwhile, Whatnot’s overall annual gross merchandise value for 2024 has already exceeded $2 billion, showcasing the rapid growth of the livestream shopping market across the country.
The platform ranked the top states for livestream selling from 2019 to 2024 by gross merchandise value. Florida, California, and New York lead the pack, with Texas, New Jersey, Ohio, Pennsylvania, Washington, Michigan, and Nevada rounding out the list.
As the livestream shopping trend continues to gain momentum, Florida’s position as a leader in this space underscores the state’s dynamic and innovative retail landscape. With the support of platforms like Whatnot, Florida’s entrepreneurs are proving that live commerce is not just a passing trend but a significant evolution in the way we shop.
Source: Businessobserverfl
