The impact of reality TV shows on homebuyers’ perceptions is becoming a significant issue in the real estate industry. According to a 2023 survey by the National Association of Realtors® (NAR), over half of real estate agents report that TV design shows create unrealistic expectations for buyers.
Home design shows often feature picture-perfect homes, which can set unrealistic standards for properties on the market. A survey by NAR found that 55% of agents believe these shows lead buyers to expect immaculately styled homes, complete with perfectly arranged furnishings and pristine decor.
The influence of these shows is evident as buyers frequently judge homes by their appearance, focusing on the condition of furnishings and wall colors. This phenomenon underscores the importance of home staging, with 80% of buyer’s agents affirming that staging aids clients in visualizing living in a home. Moreover, a third of these agents noted that staging might boost a home’s value by 1% to 10% compared to similar unstaged homes.
Debbie Boggs, co-founder of the Staging Studio, highlights the pivotal role of staging in selling homes. Speaking at the ‘Staging Strategies That Sell’ session during the NAR NXT, The Realtor® Experience, Boggs emphasized that lack of showings often indicates buyers’ disinterest in a home’s price or photos. Conversely, showings without offers suggest that homes fail to meet buyers’ expectations, and unsuccessful offers might reflect a lack of emotional connection with the property.
Boggs advises against slashing prices and instead recommends enhancing the home’s appeal. Staging, in her view, is crucial for creating strong emotional ties with potential buyers. She stresses that staging is about perception and involves several strategies to improve how buyers view a property.
For instance, clutter can make spaces feel smaller, while properly staged rooms can showcase their true size. Boggs emphasizes the importance of matching the home’s decor to its price point to avoid perceived value loss. Her advice extends to addressing perceived negatives, like unattractive views, by directing attention to appealing interior features.
Staging also tackles perceived property conditions. Neglecting small details, such as dusty vents or outdated decor, can impact a buyer’s overall impression. Simple updates like painting outdated wallpaper or adding modern lighting can significantly refresh a space, making it feel contemporary and inviting.
Ultimately, staging aims to project an ideal lifestyle. Boggs suggests maintaining a clean laundry room and ensuring symmetry in bedrooms to promote harmony. Mirrors in entryways are another strategy she uses to help buyers envision themselves living in the home.
The insights from the NAR survey and experts in the field highlight the significant influence of TV design shows on buyer expectations. While these shows set high standards, proper staging can effectively manage these expectations, helping buyers see the true potential of a home.
Source: Floridarealtors
