During a recent invite-only summit in Los Angeles, TikTok shared critical strategies aimed at elevating content quality on its platform.
Norissa Samuels, a manager from TikTok, offered ten vital recommendations to content creators. These recommendations focus on creating content that not only garners views but also improves financial returns for creators.
Samuels emphasized the importance of high-quality content, which is defined as content that both encourages growth and demonstrates a deeper understanding of the subject. Such content, according to TikTok, performs favorably with their horizontal video format, particularly in longer formats.
In her presentation, Samuels laid out a structured approach to content creation. The content should have a clear beginning, middle, and end. Much like an elevator pitch, it’s essential to engage the audience throughout the entirety of the video.
A strong opening is pivotal. The first five seconds should hook the viewer by answering a question, teasing the end result, or providing a humorous moment. This technique is crucial for maintaining viewer interest.
Using trendy sounds, music, voice-overs, and effects can enhance engagement. Creativity in content is another critical aspect. Solving a problem, debunking myths, sharing hacks, or teaching step-by-step processes can significantly lift the content’s value.
Samuels also highlighted the significance of prioritizing production value. This includes using high-quality visuals, quick cuts, and captivating shots. For creators looking to enhance their storytelling, employing transitions and maintaining a fast-paced narrative is beneficial.
Thinking like a director is recommended, with attention to costumes, lighting, sound, and framing, ensuring that the aesthetic is intentional and aligns with the creator’s brand identity.
Overall, the focus remains on producing content that not only attracts views but also provides a return on the creators’ efforts. By adopting these strategies, creators can further their understanding of effective content creation and leverage this to succeed on the platform.
These insights from TikTok’s creator manager, Norissa Samuels, offer a comprehensive roadmap for content creators aiming to elevate their presence on the platform. The emphasis on high-quality content and strategic storytelling highlights the evolving nature of social media engagement, ensuring that creators remain relevant and successful in a competitive environment.
Source: Businessinsider
