KPMG Survey Reveals Tariffs Influencing Investors to Adjust Strategies Amid Economic Uncertainty and Emphasis on Domestic Growth

A close-up of a hand with a finger touching a glowing digital tablet screen that displays a colorful bar chart, symbolizing data analysis in a dark environment. A close-up of a hand with a finger touching a glowing digital tablet screen that displays a colorful bar chart, symbolizing data analysis in a dark environment.
A hand interacts with digital economic data on a tablet, representing the analysis of tariffs or insights from economic surveys. By Miami Daily Life / MiamiDaily.Life.

Institutional investors are reevaluating their strategies in response to the complexities of tariffs, global economic uncertainties, and the growing influence of artificial intelligence, according to a recent survey by a leading professional services firm. This reassessment is driven by a need to navigate the challenges posed by geopolitical tensions and inflationary pressures, which have become significant factors in investment decision-making.

The survey, conducted earlier this year, gathered insights from over 300 institutional investors, including those in private equity, asset management, and venture capital. It found that 61% of these investors consider tariffs a major influence on their investment decisions, prompting a pivot towards domestic companies and sectors less affected by these tariffs, such as technology and cybersecurity. A significant portion, 54%, are now prioritizing domestic investments, a trend likely to continue as investors look for stability in uncertain times.

Despite the near-term challenges, there is optimism for the long-term impact of tariffs on the U.S. economy, with many investors believing in their potential benefits beyond the next 18 months. The focus is shifting to sectors well-positioned for economic growth, with financial services, blockchain, cybersecurity, real estate, and technology leading the way as attractive fields for future investments.

Investors are also increasingly interested in initial public offerings (IPOs), anticipating a rise in activity over the next 18 months. This optimism extends to the transactions market, with a majority expecting it to grow, driven by opportunities in growth equity investments and mergers and acquisitions.

However, the outlook is tempered by anticipated interest rate cuts, with many investors predicting two or more reductions this year. These expectations align with economic forecasts projecting continued uncertainty and uneven deregulation over the coming years.

Different investor classes are adapting to these conditions in varied ways. Asset managers are emphasizing U.S.-based investments and resilient supply chains, while private equity investors are closely monitoring consumer sentiment and supply chain disruptions. Venture capital investors, although cautious in the short term due to global jitters, remain optimistic about long-term economic growth and are realigning strategies to capitalize on domestic opportunities.

Overall, the investment community is recalibrating its approach, seeking to turn short-term challenges into opportunities for long-term gain in an evolving economic landscape.

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