Cannes, France – Globant, a digitally native company known for its innovative technology solutions, has launched Globant FUSION, a new suite of AI Agents designed to revolutionize full-funnel marketing, communications, and advertising. Announced on June 18, 2025, at the Cannes Lions International Festival of Creativity, this offering seeks to address the complexities faced by marketing teams through advanced AI technology.
Globant FUSION brings together the creative prowess of Globant GUT, its creative network, with the advanced capabilities of Globant Enterprise AI. This suite is engineered to enhance the entire marketing process from strategic planning to campaign deployment, blending human creativity with AI efficiency to help brands expand with precision.
“We’re not just implementing AI, we’re rethinking the entire marketing workflow through the lens of real-world problems,” remarked Pepe Chamorro, Managing Director in Europe for Globant GUT. Globant FUSION enables collaboration between human experts and AI agents, providing a centralized ecosystem for key marketing functions adaptable to various channels, budgets, and business contexts.
The suite includes several AI Agents:
- Scale Ads: Automates digital ad creative production and adaptation across platforms.
- Content: Generates customized content assets using proprietary models aligned with brand-specific data.
- Images: Develops on-brand visual assets through AI-driven generation.
- Video: Produces high-impact video content tailored to brand identity.
- Landing Pages: Builds dynamic, SEO-optimized landing pages in real time.
Globant FUSION operates on Globant’s AI Pods subscription model, allowing marketing teams to scale AI services based on demand, thus enhancing productivity and delivering tangible business value.
José Llinares, Head of Strategy at Globant GUT Europe, emphasized that Globant FUSION is designed not just as a support tool but as a driver for business scale. “Through Globant FUSION, we’re transforming marketing with intelligent technology and human insight, delivering more precise, agile, and personalized experiences that drive growth and value.”
Globant GUT’s commitment to innovation is further evidenced by their accolades, including being named a Worldwide Leader in AI Services 2023 and a leader in CX Improvement Services 2020 by the IDC MarketScape report.
