How to Sell Your Photos Online & Make Money

by Andres Castro

In the internet age, the possibilities for earning money through your passions and skills are limitless. One such way is to sell photographs. If you have a talent for photography, there has never been a better time to turn your hobby into a profitable business.

In recent years, the global digital photography market has seen significant growth. According to a report, the online photography industry is expected to grow by USD 149.4 billion from 2023-2028, with a CAGR of over 4.4%.

Photographers taking pictures in MiamiAmateur photographers couple taking pictures in Miami - Photo by

By selling your pictures online, you will not only earn extra income but also reach a wider audience by showcasing your work to potential clients around the world.

In this post, we will guide you on how to sell your photos online and make money.

Let’s dive in.

Setting Up Your Online Photography Business

Here we will give you a walkthrough of how you can sell your photos online. Follow these steps to set up a successful venture.

Choose a Niche

Choosing a specific niche is essential when it comes to selling photos online. Selecting a niche that suits your photography style and interests is important. This will help you create a unique brand and stand out from the competition.

Some popular niches include landscape, portrait, wildlife, and street photography. You can also specialize in a specific type of photography, such as food or architecture.

Setting Up A Website Or Online Store

In the digital era, a website or an online store serves as the face of your photography business and comes with many benefits. However, creating a brand name and customer awareness will require a lot of marketing.

To build a website, you can either hire a web developer or use platforms such as Squarespace, Shopify, or WordPress. Choose a design that showcases your work and appeals to potential customers.

You should also ensure that your online store is easy to navigate and has clear pricing and purchasing options.

Creating A Portfolio

Apart from a website, you can create a portfolio to showcase your and appeal to potential customers. Use online platforms like Behance, Flickr, and Instagram to display your work and network with other creative individuals.

Through these social media channels, you can impress your potential customers with your work and direct them to your website - where they can complete the purchase process. But make sure to organize your portfolio in an aesthetic manner. Also, keep them updated by adding new photographs and removing outdated ones.

Pricing Your Photos

Pricing your photos can be challenging, as you need to balance your costs with the market demand. You should research the market and set competitive prices for your photos.

You can also use pricing strategies such as tiered pricing and volume discounts to encourage customers to purchase more photos.

Photographer and his assistant at photo shoot in South Beach - MiamiPhoto shooting in South Beach Miami - Photo by Jan Schneckenhaus /

More Platforms to Sell Your Photos

In addition to setting up your own website, you can also sell your pictures on stock photo sites or photo-sharing platforms. Diversifying your online presence is a wise step, as you should never put all your eggs in one basket.

This will also help you reach a wider audience since these platforms have a large customer base. However, you should be aware of the fees and commissions charged by these platforms and factor them into your pricing strategy.

Stock Photography Websites

Various Stock photography websites or agencies allow photographers to sell their photos as stock images. The agencies license them to individuals and businesses for various purposes, including marketing, advertising, and editorial use. Some popular stock photography websites that purchase photography content include:


Shutterstock is a popular stock photography website that allows photographers to upload their photos and sell them to individuals or businesses looking for stock images. It has a vast library of images, graphics, and videos, making it an ideal platform for photographers to showcase and monetize their work. Once you become a contributor on their website, you will get paid every time a user buys your picture.

Adobe Stock

Adobe Stock is another stock photography website that allows photographers to sell their photos, illustrations, and videos to creative professionals worldwide. It offers seamless integration with Adobe Creative Cloud applications, enabling photographers to access a global marketplace and reach a broader audience for their work.

Getty Images

Getty Images is a leading stock photography website that provides a platform for photographers to upload their work and sell it to a global market. It offers a vast collection of images, videos, and music that can be licensed for advertising, marketing, and editorial projects.

Before submitting your photos to the above sites, understand their terms and conditions and their pricing strategy to avoid any issues. Quality is critical here, so only send your best photographs and ensure it meets the website's technical requirements.

Photo Sharing Platforms

Several photo-sharing platforms are available that provide exclusive services to assist you in selling your photos online. These platforms have an established audience; thus, you can easily sell your work in no time.


Pixpa is an all-in-one platform enabling photographers, artists, and creatives to create professional portfolio websites and online stores to sell their photos and digital products.

With features such as eCommerce, client proofing, blogging, and more, Pixpa is an ideal choice for photographers seeking to showcase and sell their work online.


SmugMug is a popular photo-sharing and eCommerce platform allowing photographers to showcase and monetize their work. It offers many features, including customizable galleries and marketing tools. The innovative features make SmugMug a perfect option for photographers who want to turn their passion into profit.


Designed for photographers who want to sell their photos online, Fotomerchant provides tools to create customizable websites, galleries, and online stores. It offers features like client proofing and automated order fulfillment to simplify the selling process.

Fotomerchant is an excellent option for photographers who want a streamlined and efficient platform to market their skills. 

Print-On-Demand Websites

Print-on-demand websites work as a supplier and allow photographers to sell their photos as prints, canvases, and other white-label products. When a customer orders a product, the website prints and ships the product directly to the customer. Some popular print-on-demand websites include:


Printful is a popular POD site that offers high-quality printing and fulfillment services for a wide range of products. It integrates with e-commerce platforms like Shopify, WooCommerce, and Etsy, making it easy for photographers to sell their work on various online marketplaces.


Redbubble is a global POD platform that allows photographers to sell their work on a wide range of products, including apparel, stickers, phone cases, and more. It provides a vast and diverse marketplace for creators, making it easy to reach a global audience and earn passive income.


Society6 is a POD platform that sells art prints, home decor, and lifestyle products, including wall art, throws, pillows, and phone cases. They offer flexible payment plans and offer a commission on every purchase.

You can also create and sell photo books of popular travel destinations on websites such as Blurb and Amazon.

Photographer Indian Creek Island, Miami BeachPhotographer Indian Creek Island, Miami Beach - Photo by Kristi Blokhin /

Market Your Website & Photos

Marketing is crucial when it comes to selling photos online.You may publish your work on 100 platforms, but if your marketing game is not spot on, you will never be able to grab the customer. Here are some tips to get started.

  • Build an active social media presence: Use social media platforms like Instagram and Facebook to display your work and attract potential customers.
  • Run ads: You can run ads on social media platforms or Google to reach a wider audience.
  • Collaborate with fellow creators: Collaborate with other photographers, bloggers, and influencers to increase your reach and exposure.
  • Run promotions such as sales and discounts: Running promotions can attract new customers and encourage repeat business.

Understand the Copyright Laws

It's important to understand the copyright laws when it comes to selling photos online. You should ensure you have the necessary permissions and licenses for the photos you sell. You should also make sure that you are not infringing on the copyrights of others. For example, uploading pictures with distinguishable people and property is illegal unless you have a written model release from them.

Therefore, it is always better to do your homework beforehand. It will save you from all kinds of legal complications.

Wrapping Up

Selling your photos online can be a profitable venture if you have the right skills and knowledge. From setting up your online photography business to choosing the right platforms to sell your photos, there are several steps you can take to increase your chances of success.

Whether you decide to create your own website or sell your photos on existing platforms, it's important to create a strong portfolio, price your photos competitively, and be aware of the fees and commissions charged by each platform.

With dedication, hard work, and the right strategy, you can transform your passion for photography into a lucrative online business without changing your lifestyle. Good luck!

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