Dunkin’ has announced a new beverage inspired by Sabrina Carpenter’s popular song “Espresso” and a value meal deal, as it looks to capture customers’ attention amid competitive fast food offerings.
Dunkin’ has revealed plans to launch a new drink, “Sabrina’s Brown Sugar Shakin’ Espresso,” which draws inspiration from Sabrina Carpenter’s hit song, “Espresso.” This limited-time offering will be available starting Tuesday and features a unique blend of espresso, brown sugar notes, and oat milk. The introduction of this beverage is part of Dunkin’s broader strategy to engage customers by tying in popular culture elements.
To promote the new drink, Dunkin’ has collaborated with Artists Equity, a production company founded by noted figures Ben Affleck and Matt Damon, to create a video advertisement titled “Shake That Ess.'” This ad features Carpenter, alongside others, energetically shaking their drinks as her song plays in the background, adding a lively and relatable touch to the campaign. In the advertisement, Carpenter humorously highlights how the phrase “Shake That Ess'” playfully echoes another well-known phrase.
Jill McVicar Nelson, Dunkin’s Chief Marketing Officer, noted the excitement of working with Sabrina Carpenter, acknowledging her as a dynamic pop star whose energy aligns well with Dunkin’s brand ethos. The collaboration is seen as an opportunity to inject fresh appeal and continue Dunkin’s tradition of bold and enjoyable offerings.
In addition to the new beverage, Dunkin’ is offering a $5 meal deal that includes two Wake-Up Wrap sandwiches and a medium hot or iced coffee. The wraps come with options such as egg and cheese with either sausage, turkey sausage, bacon, or a vegetarian alternative. This value meal aims to draw in cost-conscious diners seeking breakfast options, a segment that has seen less focus compared to lunch or dinner in the current market landscape.
Other fast food chains have similarly aimed to attract budget-minded consumers with value meals, with McDonald’s and Wendy’s also introducing their own $5 specials. Dunkin’s move to include breakfast in this competitive pricing strategy highlights the chain’s intent to expand its appeal among early-day consumers. Additionally, Dunkin’ has planned discounts for its rewards members, offering deals like a $3 Maple Sugar Bacon Breakfast Sandwich through early January, contingent on purchasing a beverage.
Dunkin’s latest offerings, which include the Sabrina Carpenter-themed espresso drink and a value meal, represent the brand’s strategic efforts to captivate consumers by blending pop culture with enticing deals. As competition in the fast-food industry intensifies, Dunkin’s initiatives are positioned to resonate with both trendy and price-conscious customers.
Source: Businessinsider
