In a recent analysis of TikTok haul videos, it was apparent that Gen Z’s Christmas gifts were a mix of nostalgic tech and trending fashion. Insight was provided by Casey Lewis, a youth consumer expert, who examined around a thousand videos to identify the most popular items among tweens, teens, and college-aged individuals.
Digital cameras emerged as a surprising favorite among recipients, with a strong nod to Y2K nostalgia. These ranged from high-end Sony models to affordable, colorfully designed alternatives available on platforms like Amazon and Urban Outfitters. The enduring appeal of retro tech continues to captivate younger generations.
Footwear choices were dominated by UGG, with their Ultra Mini and Classic Mini boots leading the charge. Despite their consistent popularity, the brand has managed to keep its products in high demand, particularly among younger audiences.
Beauty products also featured prominently, with Hailey Bieber’s Rhode and Sol de Janeiro standing out. The former is known for its lip peptide treatment, while the latter’s ‘Cheirosa ’62’ perfume mist gained significant attention. Lewis noted that Rhode’s success might transcend its celebrity roots, indicating its potential for standalone growth.
Plush toys like Jellycats maintained their allure, although not as overwhelmingly as expected. These soft toys remained a staple but led to speculation on whether the trend is seeing a downturn similar to past crazes like Beanie Babies.
The fashion scene included luxury loungewear, such as the well-received sweatpants by White Fox and pajamas by Roller Rabbit, which were seen as status symbols. In the footwear department, Adidas remained a popular choice, with the Campus 00s model particularly sought after.
Among beauty and personal care items, Shark hair tools gained popularity over previous favorites, Dyson, due to their affordability. Furthermore, items like Dae hair styling cream and Touchland hand sanitizers were noted for their practicality and ‘cool’ factor.
Additionally, vanity mirrors and desks were a common feature in many haul videos, suggesting their appeal for both function and style. These often included optimized lighting for makeup application, highlighting a trend in personal grooming spaces.
Analyzing the Christmas hauls of Gen Z reveals a blend of nostalgic and current trends, capturing the diverse interests of young consumers. Whether it’s through nostalgic tech or new fashion, the gifts showcase a generation that values both style and sentimentality. As these trends evolve, they provide valuable insight into the preferences and cultural zeitgeist of today’s youth.
Source: Businessinsider
