Joanne Crevoiserat, CEO of Tapestry, shared her insights on effective leadership in a recent interview. Known for leading renowned brands such as Coach and Kate Spade, Crevoiserat emphasized the importance of understanding consumers, embracing non-linear career paths, and seeking inspiration beyond the confines of an office.
Crevoiserat asserts that an ‘insatiable curiosity about the consumer’ is essential for maintaining relevance in today’s competitive market. She believes that truly understanding the customer requires going beyond basic survey data to explore more personal aspects of their lives—such as what resides in their closet or home—and discussing their values and priorities. This approach, she argues, helps create products and experiences more closely aligned with consumer needs.
In terms of career development, Crevoiserat encourages professionals to embrace the journey, including unconventional lateral moves. She has experienced several top roles in companies like Walmart and Abercrombie & Fitch before becoming Tapestry’s CEO in 2020, after previously serving as the company’s finance chief. Taking side steps, she notes, can provide a broader perspective and greater understanding of the business overall.
Furthermore, Crevoiserat points out that inspiration often strikes outside traditional work environments. Whether it is a walk along the Hudson River or a hike in the mountains, she finds that movement and exposure to new scenery stimulate creativity. Frequently visiting museums in New York City also contributes to her source of inspiration, enriching her approach to leadership.
Joanne Crevoiserat’s leadership philosophy revolves around a deep consumer understanding, flexibility in career paths, and seeking inspiration from the world beyond office walls. Her approach highlights the value of adapting to changing environments and considering diverse experiences to gain a holistic perspective.
Source: Businessinsider
