LinkedIn, the world’s largest social network for businesses, is enhancing its offerings to help marketers leverage their platform more effectively. The updates, announced in June 2025, are designed to aid marketers in capturing audience attention and optimizing their campaigns on LinkedIn.
LinkedIn has introduced several new features and updates, focusing on video presentation, ad targeting, and influencer marketing. One of the major updates is the introduction of a new full-screen, vertical video format for single-day campaigns. This feature allows marketers to reserve the first ad impression users see, aiming to maximize visibility during significant moments.
The platform has also expanded its capabilities for connected TV (CTV) ads, allowing advertisers to target buyers more precisely in the U.S. and Canada. This includes new partnerships with publishers like Paramount and the integration of VAST tag capabilities from Innovid to enhance ad reach and insights.
Another significant update is the enhancement of LinkedIn’s ad targeting and attribution features. The Conversions API (CAPI) and Revenue Attribution Report (RAR) have been improved to help marketers better capture conversions across multiple touchpoints and provide more detailed insights into campaign performance.
In response to the rising demand for influencer marketing, LinkedIn is positioning itself as a viable channel for such campaigns. With the launch of BrandLink, LinkedIn now offers video ad placements alongside popular creator content, supporting brands in reaching and influencing their target audiences through authentic and engaging means.
Furthermore, LinkedIn is enhancing its post analytics for frequent posters and creators, providing deeper insights into how content performs. These analytics include metrics such as “followers gained from this post” and interactions with custom profile buttons, helping marketers understand the effectiveness of their content strategies.
For marketers looking to boost lead generation, LinkedIn has introduced a new feature that allows users to select “Lead Generation” as an objective when boosting posts. This streamlined ad setup helps businesses build contact lists and gain insights into their audience, transforming organic content into targeted ads that generate high-quality leads.
In addition to these updates, LinkedIn continues to support marketers with learning resources and new functionalities, such as video analytics and nano-learning courses, aimed at enhancing video content creation and discoverability on the platform.
These developments underscore LinkedIn’s commitment to providing marketers with robust tools and insights to effectively engage their audience and optimize their marketing strategies on the platform.
