In 1954, Ray Kroc stumbled upon a small burger restaurant run by the McDonald brothers in San Bernardino, California. This serendipitous visit set the stage for the transformation of McDonald’s into a global fast-food powerhouse.
Ray Kroc, originally a Multimixer salesman, was fascinated when he first encountered the efficient operations of the McDonald’s brothers’ restaurant. They had innovated a “Speedee Service” model that streamlined operations and reduced costs, making their 15-cent hamburgers a local sensation. He was inspired by the use of multiple Multimixer machines, indicating high demand and efficiency in their service.
In 1955, Kroc opened the first franchised McDonald’s in Des Plaines, Illinois, marking the beginning of a new era in fast-food dining. The restaurant differed from the original with its modern architectural design and the iconic golden arches. This establishment reported impressive sales on its first day, showcasing the potential of the franchise model.
By 1961, Kroc had bought out the McDonald brothers for $2.7 million, gaining exclusive rights to the name and full control over operations. His vision involved strict standardization across all franchises, ensuring consistent quality and experience for customers. He also initiated a comprehensive training program for employees, later known as Hamburger University.
The 1960s saw rapid expansion and innovation, with the public trading of McDonald’s stock and the introduction of new menu items like the Filet-O-Fish. The brand’s mascot, Ronald McDonald, and the double-arch “M” logo became central to the company’s identity.
In 1968, the Big Mac, created by Jim Delligatti, was launched nationwide, becoming an instant favorite. Despite initial skepticism about its name, the Big Mac proved to be a successful addition to the menu, underscoring Kroc’s knack for identifying consumer preferences.
By the time Kroc stepped down as CEO in 1977, McDonald’s had grown into an international phenomenon with thousands of outlets and billions in valuation. His legacy continued to influence the fast-food industry long after his passing in 1984.
Ray Kroc’s vision and initiative transformed McDonald’s from a local burger joint into a global empire, setting the standard for the modern fast-food industry. His focus on efficiency, consistency, and innovative marketing left an indelible mark that continues to resonate worldwide.
Source: Businessinsider
