Finance

Ethereum Foundation Targets Wall Street: How a New Website Could Revolutionize Institutional Crypto Adoption

Ethereum Foundation launched a new website to help institutions integrate the blockchain, targeting growing Wall Street interest.

byAndres Castro

October 29, 2025, 5:05 PM

A businessman holds a smartphone, with an Ethereum hologram projected in front of him.

A businessman appears to interact with an Ethereum hologram, possibly signaling the future of finance. By MDL.

Executive Summary

The Ethereum Foundation has launched a new website specifically for institutions to streamline the integration of the Ethereum blockchain into their operations, addressing prior criticism regarding a lack of institutional support.

The new online resource provides clear guidance and highlights key institutional use cases for Ethereum, including stablecoins, the tokenization of real-world assets, and decentralized financial applications, while showcasing existing engagement from major firms like BlackRock and Visa.

This strategic initiative aligns with a significant increase in traditional finance’s interest in blockchain technology, with Ethereum already dominating decentralized finance and stablecoin markets, and the foundation intensifying efforts to engage Wall Street and regulators.

The Story So Far

The Ethereum Foundation’s new initiative to streamline institutional integration comes as a direct response to prior criticism about its insufficient support for traditional finance, coinciding with a significant surge in interest from Wall Street institutions eager to leverage blockchain technology following recent legislative approvals, and capitalizing on Ethereum’s established dominance as the largest blockchain for decentralized finance and stablecoins.

Why This Matters

The Ethereum Foundation’s launch of a dedicated institutional website signals a strategic pivot to directly engage traditional finance, aiming to streamline the integration of Ethereum into mainstream operations and address past criticisms regarding institutional support. This proactive move is poised to accelerate the adoption of key use cases, such as stablecoins and the tokenization of real-world assets, further solidifying Ethereum’s position as the leading blockchain for institutional applications amid increasing Wall Street interest in digital assets.

Who Thinks What?

The Ethereum Foundation believes that traditional financial institutions need clear pathways and dedicated resources to integrate the Ethereum blockchain, and they are actively working to streamline this process and showcase use cases like stablecoins and asset tokenization.

Traditional finance institutions, including firms like BlackRock, Visa, eToro, Citi, Zelle, and Western Union, are increasingly embracing and integrating Ethereum into their operations, demonstrating a growing interest in leveraging blockchain technology for applications such as stablecoins and settlement processes.

Etherealize and its CEO Vivek Raman envision the vast potential for tokenizing real-world assets, such as the $16 trillion mortgage market, on the Ethereum blockchain and are engaging with regulators to facilitate this large-scale integration of traditional finance.

The Ethereum Foundation has launched a new website specifically for institutions, aiming to streamline the process for firms looking to integrate the Ethereum blockchain into their operations. This initiative comes as Wall Street increasingly embraces crypto, and follows previous criticism that the foundation had not done enough to support institutional adoption.

Strategic Institutional Push

The new online resource, unveiled on Wednesday, October 29, 2025, is designed to provide clear pathways for businesses adopting Ethereum. The foundation stated that the site will guide firms and showcase how the ecosystem is building a new financial system, acknowledging that financial institutions may struggle to know where to begin despite growing interest.

The website highlights various institutional use cases for Ethereum, including stablecoins, the tokenization of real-world assets like bonds, and decentralized financial applications. It also provides statistics on the blockchain’s extensive use and features information on major firms such as BlackRock, Visa, and eToro, which are already experimenting with Ethereum.

Ethereum’s Market Dominance

Ethereum maintains its position as the largest blockchain for decentralized finance (DeFi), with approximately $118 billion worth of deposits across more than a thousand protocols. Furthermore, it hosts over half of the $308 billion stablecoin market, underscoring its foundational role in the digital asset economy.

Despite its dominance, the Ethereum Foundation has previously faced criticism for not adequately supporting institutional adoption compared to some of its rivals. This new initiative appears to be a direct response to those concerns and a proactive step to engage traditional finance more effectively.

Traditional Finance’s Growing Interest

The foundation’s move coincides with a significant “crypto land grab” by traditional finance institutions, eager to leverage blockchain technology following the approval of landmark legislation earlier this summer. This surge in interest is evident in recent developments across the sector.

For instance, banking giant Citi recently announced a partnership with US crypto exchange Coinbase to advance stablecoin adoption. This collaboration aims to build stablecoin on- and off-ramps, streamline settlement processes, and enable 24/7 digital dollar flows. Additionally, Zelle and Western Union have both revealed plans to integrate stablecoins into their operations over the past week.

Foundation’s Engagement and Future Vision

Recognizing this escalating institutional interest, the Ethereum Foundation has intensified efforts to make the blockchain more appealing to financial firms. Last year, the foundation, alongside Ethereum co-founder Vitalik Buterin, funded research into Wall Street’s engagement with Ethereum through Etherealize, a startup dedicated to integrating traditional finance with blockchain technology.

“Institutions need someone to be the face of the organization that is representing Ethereum,” Tomasz Stańczak, one of the Ethereum Foundation’s co-directors, told DL News in July. Etherealize CEO Vivek Raman has articulated bold plans for adoption, including an ambition to onboard the $16 trillion mortgage market to Ethereum. Raman emphasized the vast potential for tokenizing esoteric fixed-income objects like mortgages. Etherealize representatives have also met with the Securities and Exchange Commission’s crypto task force to discuss accommodating the tokenization of stocks and bonds on the blockchain.

Outlook

The launch of this institution-focused website signals a strategic pivot by the Ethereum Foundation to more directly engage with traditional finance. By providing clearer guidance and highlighting practical applications, the foundation aims to solidify Ethereum’s position as the blockchain of choice for institutional integration in the evolving digital asset landscape.