Finance

Metaplanet’s Bitcoin Blitz: How Two New Subsidiaries Aim to Dominate Crypto Income and Media

Metaplanet expands crypto ops with US & Japan subsidiaries to generate Bitcoin income, boost reach.

September 17, 2025, 10:06 AM

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Executive Summary

Japan’s Metaplanet has launched two new subsidiaries, Metaplanet Income Corp. in the U.S. and Bitcoin Japan Inc. in Tokyo, to significantly expand its crypto operations.

Metaplanet Income Corp., based in Miami, U.S., will focus on Bitcoin income generation and derivatives trading with an initial capital of $15 million.

Bitcoin Japan Inc. in Tokyo will strengthen Metaplanet’s domestic Bitcoin-related media, events, and community engagement, including managing Bitcoin.jp and Bitcoin Magazine Japan.

The Story So Far

Metaplanet, originally a hospitality and real estate firm, has pivoted its core strategy to focus on Bitcoin treasury holdings, becoming one of the largest corporate holders globally. This strategic shift underpins its recent moves to launch new subsidiaries aimed at both generating income from its substantial Bitcoin reserves through derivatives trading and expanding its domestic presence in Japan via Bitcoin-related media and community engagement.

Why This Matters

Metaplanet’s establishment of Metaplanet Income Corp. in the U.S. for Bitcoin income generation and Bitcoin Japan Inc. for domestic media and community engagement marks a significant evolution in its Bitcoin strategy. This dual expansion signals a move beyond simply holding Bitcoin to actively generating revenue and fostering a broader ecosystem, potentially solidifying Metaplanet’s position as a leading multi-faceted Bitcoin-centric corporation and setting a precedent for how other companies might integrate and leverage digital assets.

Who Thinks What?

Metaplanet believes its new subsidiaries, Metaplanet Income Corp. and Bitcoin Japan Inc., will significantly expand its crypto operations, generate Bitcoin income, and strengthen its domestic presence as part of a broader Bitcoin treasury strategy.

Metaplanet Income Corp. aims to focus on Bitcoin income generation and derivatives trading, creating a clear structural separation between core BTC holdings and revenue-generating operations.

Bitcoin Japan Inc. intends to bolster Metaplanet’s domestic Bitcoin-related activities by overseeing media, events, and community engagement within Japan.

Japan’s Metaplanet, a hospitality and real estate firm that has pivoted to a Bitcoin treasury strategy, has launched two new subsidiaries to significantly expand its crypto operations. The company announced the establishment of Metaplanet Income Corp. in Miami, U.S., with an initial capital of $15 million to focus on Bitcoin income generation, alongside Bitcoin Japan Inc. in Tokyo to strengthen its domestic Bitcoin-related media and community engagement.

New US Subsidiary Focuses on Bitcoin Income

Metaplanet Income Corp., a wholly owned US subsidiary based in Miami, will primarily focus on Bitcoin income generation and derivatives trading. This move is designed to create a clear structural separation between Metaplanet’s core BTC holdings and its revenue-generating operations.

The new entity will be managed by Metaplanet CEO Simon Gerovich, alongside Dylan LeClair and Darren Winia. The company anticipates that the subsidiary’s operations will have a minimal impact on its consolidated financial results for the fiscal year ending December 31.

Expanding Domestic Presence with Bitcoin Japan Inc.

In parallel, Metaplanet unveiled Bitcoin Japan Inc., based in Tokyo’s Roppongi Hills, to bolster its domestic Bitcoin-related activities. This new entity will oversee media, events, and the management of Bitcoin.jp, a recently acquired domain.

Bitcoin Japan Inc. will also manage Bitcoin Magazine Japan and the Bitcoin Japan Conference, aiming to broaden Metaplanet’s reach in the domestic crypto media landscape and community engagement. Directors Gerovich and Yoshihisa Ikurumi will lead this initiative.

Broader Bitcoin Strategy and Holdings

These twin announcements are part of the company’s broader Bitcoin income business, which was initially launched in the fourth quarter of 2024. The news follows Metaplanet’s earlier plans to raise 204.1 billion yen ($1.4 billion) through an international share offering to further expand its Bitcoin holdings.

With over 20,136 BTC currently on its balance sheet, Metaplanet ranks as the sixth-largest corporate Bitcoin treasury holder globally. The company trails only major players such as MicroStrategy in its substantial digital asset reserves.