Finance

Newsmax Jumps Into Crypto: Will Bitcoin and Trump Coin Boost Its Financial Strategy?

Newsmax will invest up to $5M in Bitcoin and the “TRUMP” coin over the next year.

byAndres Castro

October 16, 2025, 6:48 PM

A whale with a large yellow "B" on its head swims in the water.

The majestic whale, adorned with a vibrant "B," makes a splash as it glides through the ocean's depths. By MDL.

Executive Summary

Newsmax announced plans to build a digital asset treasury that will include Bitcoin (BTC) and the official President Donald Trump meme coin (TRUMP) on the Solana blockchain.

The company’s board of directors has approved an allocation of up to $5 million for the acquisition of these digital assets over the next 12 months.

CEO Christopher Ruddy cited Bitcoin’s status as the “gold standard of cryptocurrency” and anticipated the TRUMP coin’s value to align with the success of a potential Trump presidency as reasons for their inclusion.

The Story So Far

Newsmax’s decision to establish a digital asset treasury, including Bitcoin and the official President Donald Trump meme coin, stems from a strategic move to diversify its holdings, recognizing Bitcoin as the “gold standard of cryptocurrency” and anticipating the TRUMP coin’s value to align with a potential Trump presidency. This action also reflects a growing trend among media companies to integrate cryptocurrencies into their mainstream financial strategies, blending digital finance with political commentary.

Why This Matters

Newsmax’s decision to allocate up to $5 million for a digital asset treasury, including Bitcoin and the TRUMP meme coin, highlights a growing trend among politically aligned media companies to integrate cryptocurrencies into their corporate financial strategies. This move further mainstream’s digital assets as legitimate treasury holdings, illustrating a unique convergence of media, finance, and political commentary, where even political meme coins are seen as potential investments tied to the success of a Trump presidency.

Who Thinks What?

Newsmax CEO Christopher Ruddy believes Bitcoin is the “gold standard of cryptocurrency” and anticipates the TRUMP coin’s value will align with the success of a potential Trump presidency, justifying their inclusion in the company’s digital asset treasury.

The article highlights Newsmax’s move as underscoring a growing trend among companies to diversify treasury holdings with digital assets and the increasing integration of cryptocurrencies, including political meme coins, into mainstream financial strategies.

Newsmax, the conservative media company, has announced plans to build a digital asset treasury that will include both Bitcoin (BTC) and the official President Donald Trump meme coin (TRUMP) on the Solana blockchain. The company’s board of directors has approved the allocation of up to $5 million for the acquisition of these assets over the next 12 months, according to a statement released on Thursday.

Strategic Digital Asset Holdings

Christopher Ruddy, CEO of Newsmax, stated that the decision to include Bitcoin in the company’s reserves is based on its growing status as the “gold standard of cryptocurrency.” He also expressed enthusiasm for adding the TRUMP coin, anticipating its value to align with the success of a potential Trump presidency, which he described as “impressive” thus far.

The company did not disclose how it plans to fund these acquisitions but indicated that the initial strategic purchase is expected in the near future. Newsmax shares, traded on the New York Stock Exchange under the ticker NMAX, experienced a roughly 4% drop to $10.83 on Thursday amidst broader market volatility, though they saw a rebound of over 4% in after-hours trading.

Market Performance and Context

Both Bitcoin and the TRUMP meme coin saw declines on Thursday, with BTC falling 3% to $107,709 and TRUMP dipping 2.1%. The TRUMP coin, specifically, has seen a significant drop from its January all-time high of $73.43, now trading around $5.90, and has fallen out of the top 100 cryptocurrencies by market capitalization.

Newsmax joins other media entities, such as Trump Media, in establishing digital asset reserves. Earlier this year, Trump Media acquired $2 billion worth of Bitcoin and related securities, positioning it among the top 10 largest publicly traded Bitcoin holders. If Newsmax were to fully utilize its $5 million allocation for Bitcoin, it would acquire approximately 46 BTC, placing it outside the top 100 Bitcoin holders.

Broader Implications

This move by Newsmax highlights a growing trend among companies to diversify their treasury holdings with digital assets. It also underscores the increasing integration of cryptocurrencies, including political meme coins, into mainstream financial strategies, reflecting a unique intersection of media, finance, and political commentary.