Finance

NIP Group Doubles Down on Bitcoin Mining, Eyes $16M Monthly Output Amid Market Dip

NIP Group expands Bitcoin mining to produce 160 BTC monthly despite recent market volatility.

byAndres Castro

November 4, 2025, 5:04 PM

Close-up of a physical Bitcoin coin dramatically illuminated with bright blue and magenta neon lights.

A close-up of a Bitcoin coin isolated on a dark background, highlighted with vibrant blue light. By MDL.

Executive Summary

NIP Group is significantly expanding its Bitcoin mining operations, targeting 160 BTC monthly and increasing its hash rate to 11.3 EH/s, positioning it as approximately the 12th-largest publicly traded Bitcoin miner globally.

The company aims to accumulate Bitcoin in its treasury, using it to fund future investments in AI computing, AI applications within gaming, its fan loyalty platform, and the DOJO fan token.

This aggressive expansion occurs despite a recent market downturn for Bitcoin and NIP Group’s own declining stock performance, underscoring a strategic pivot to diversify its digital entertainment portfolio.

The Story So Far

NIP Group, primarily known for its esports ventures, is aggressively expanding its Bitcoin mining operations as a strategic diversification, aiming to accumulate Bitcoin for future investments in AI computing, AI applications within gaming, and its existing fan loyalty platform. This pivot occurs amidst a volatile cryptocurrency market and a significant decline in the company’s stock since its IPO, suggesting a move to leverage new revenue streams and fund technological advancements.

Why This Matters

NIP Group’s aggressive expansion into Bitcoin mining, positioning it as a top global miner, signifies a strategic pivot for the digital entertainment company to diversify its assets. This move aims to leverage accumulated Bitcoin as a treasury to fund future investments in emerging technologies like AI computing and AI applications within gaming, indicating a long-term commitment to digital assets and technological diversification despite recent market volatility and the company’s own stock performance challenges.

Who Thinks What?

NIP Group views its aggressive expansion into Bitcoin mining as a “natural extension” of its existing disciplines, aiming to accumulate Bitcoin to facilitate investments in AI computing, AI applications within gaming, and its fan loyalty platform.

The broader market context indicates significant volatility, with Bitcoin recently experiencing a downturn below $100,000, and NIP Group’s stock having declined substantially since its IPO.

NIP Group, the parent company behind the renowned esports organization Ninjas in Pyjamas, is significantly expanding its Bitcoin mining operations with a new target to produce 160 BTC monthly, valued at over $16 million at current prices. This aggressive expansion comes as Bitcoin recently experienced a market downturn, briefly falling below the $100,000 mark for the first time in six months.

Bitcoin Mining Expansion

The company’s latest move boosts its total mining capacity to a hash rate of 11.3 EH/s, a substantial increase from its initial 3.11 EH/s when it first ventured into Bitcoin mining in July. This expansion positions NIP Group as approximately the 12th-largest publicly traded Bitcoin miner globally by hash rate, according to industry data.

Hicham Chahine, co-CEO of NIP Group, stated that this expansion is a “natural extension” of the company’s existing disciplines. He anticipates that the influx of Bitcoin into the company’s treasury will facilitate investments in artificial intelligence (AI) computing, AI applications within gaming, their existing fan loyalty platform, and the DOJO fan token, alongside other emerging technologies.

Strategic Holdings and Market Context

NIP Group’s primary strategy is to accumulate Bitcoin and increase its hash rate. The firm indicated it would only sell Bitcoin when market conditions are deemed “appropriate,” primarily to cover operational costs or fund further business expansion.

The expansion’s timing coincides with a period of notable volatility in the cryptocurrency market. Bitcoin’s price plunged below $100,000 on Tuesday, hitting a low of $99,954 on Coinbase before a slight rebound, marking a more than 5% drop over 24 hours and a 12% decline over the past week.

Acquisition Details and Company Background

The increased mining capacity is a result of NIP Group’s acquisition of new Bitcoin mining rigs, contributing an additional 8.19 EH/s to its hash rate. These rigs were procured from sellers including Apex Cyber Capital, Prosperity Oak Holdings, and Noveau Jumpstar. In exchange, NIP Group has agreed to issue over 314 million Class A ordinary shares to these sellers, with the transaction expected to finalize in December.

NIP Group is primarily known for its digital entertainment and esports ventures, with Ninjas in Pyjamas competing at elite levels in games like Valorant, League of Legends, and Counter-Strike: Global Offensive. The company went public last year, debuting at $10 per share, but its stock has since declined significantly, trading at $1.61 a share on Tuesday, down over 87% from its all-time high.

Outlook

NIP Group’s bold move to significantly scale its Bitcoin mining operations underscores a strategic pivot to diversify its digital entertainment portfolio. Despite a challenging stock performance and recent cryptocurrency market volatility, the company aims to leverage its growing Bitcoin treasury to fuel future investments in AI and its core gaming ecosystem.