Finance

SoFi Jumps Back into Crypto: How It Aims to Win Over Bitcoin, Ethereum, and Solana Traders

SoFi relaunched crypto trading, enabling users to buy and sell crypto within their banking accounts.

byAndres Castro

November 11, 2025, 2:33 PM

A close-up of a silver physical Ethereum cryptocurrency coin with a gold symbol, surrounded by other crypto tokens.

A macro shot of a physical silver Ethereum coin, representing the digital currency ETH. By MDL.

Executive Summary

SoFi has re-entered the cryptocurrency market with “SoFi Crypto,” enabling users to buy and sell major digital assets directly within their existing banking accounts.

The new platform seamlessly integrates crypto trading with traditional banking services, supporting up to 30 crypto assets and allowing direct funding from FDIC-insured SoFi checking or savings accounts.

SoFi’s strategic re-entry aims to meet consumer demand for digital asset services within a regulated banking framework, capitalizing on data showing 60% of its crypto-owning members prefer trading with a licensed bank.

The Story So Far

SoFi’s re-entry into the cryptocurrency market is a strategic move, underpinned by CEO Anthony Noto’s conviction that blockchain technology will revolutionize global finance, coupled with strong consumer demand for digital asset services from licensed banks, and facilitated by recent regulatory guidance from the Office of the Comptroller of the Currency permitting federally chartered banks to offer crypto-related services.

Why This Matters

SoFi’s re-entry into the cryptocurrency market signifies a growing convergence of traditional finance and digital assets, making crypto trading more accessible and convenient for mainstream users by integrating it directly into existing banking accounts. This move also underscores increasing consumer trust in regulated financial institutions for crypto services, potentially drawing market share from dedicated crypto exchanges and further legitimizing digital assets within the broader financial landscape.

Who Thinks What?

SoFi’s CEO Anthony Noto believes blockchain technology will fundamentally transform global finance by making money movement faster, cheaper, and safer, positioning the re-launch of SoFi Crypto as integral to the company’s mission to help members manage their finances.

SoFi’s crypto-owning members demonstrate a strong preference, with 60% indicating they would rather trade and hold digital assets with a licensed bank than a primary crypto exchange, signaling confidence in regulated financial institutions for crypto services.

The Office of the Comptroller of the Currency (OCC) has provided a supportive regulatory environment through an interpretive letter that permits federally chartered banks to custody crypto and execute related services on behalf of customers.

Publicly traded financial services company SoFi has re-entered the cryptocurrency market, launching “SoFi Crypto” on Tuesday. This new service allows users to buy and sell major digital assets like Bitcoin, Ethereum, and Solana directly within their existing SoFi banking accounts. The move marks the company’s return to crypto trading after it discontinued its previous services in 2023.

SoFi’s Strategic Re-entry

SoFi’s re-launch integrates crypto trading seamlessly with its traditional banking services, making it accessible through a unified platform. CEO Anthony Noto stated that this initiative aligns with the company’s core mission to help members effectively manage their finances. Noto emphasized his belief that blockchain technology will fundamentally transform global finance by making money movement faster, cheaper, and safer.

Service Offerings and User Access

The SoFi Crypto platform currently supports trading for as many as 30 different crypto assets. Users can fund their crypto purchases directly from their FDIC-insured SoFi checking or savings accounts, eliminating the need to open separate external accounts. While SoFi had previously indicated plans for crypto staking and borrowing features, these were not included in Tuesday’s initial rollout.

Meeting Market Demand in a Regulated Landscape

The company highlighted data suggesting that 60% of its crypto-owning members prefer to trade and hold digital assets with a licensed bank over a primary crypto exchange. This preference signals strong consumer confidence in regulated financial institutions. SoFi’s re-entry also follows an interpretive letter issued earlier this year by the Office of the Comptroller of the Currency, which permits federally chartered banks to custody crypto and execute related services on behalf of customers.

Outlook

SoFi’s re-entry into crypto trading is a strategic move designed to capitalize on increasing consumer demand for digital asset services within a regulated banking framework. The integrated platform aims to simplify crypto access for its members by leveraging their existing banking relationships.