In a nod to Michel Parmigiani’s birthday, Parmigiani Fleurier unveils the L’Armoriale Répétition Mystérieuse, a stunning watch epitomizing private luxury.
Guided by the philosophy that luxury means progress, Parmigiani Fleurier, led by CEO Guido Terreni, is pushing boundaries with its innovative designs. While speaking from Switzerland, Terreni emphasized this forward-thinking approach, which blends tradition and novelty, creating a unique category of private luxury.
Parmigiani Fleurier’s timepieces are not just about the mechanics; they’re a celebration of sophistication and individuality. These watches cater to those who appreciate the finer details: the movement’s finishing, the case’s polish, and the dial’s singularity. “What’s cool is what you like,” Terreni remarked, highlighting the brand’s focus on personal taste rather than conventional demographics.
The Toric QP Retrograde, first introduced in 1996, remains a staple in the collection, renowned for its knurled bezel and minimalist elegance. Its case boasts a subtle beveled edge, crafted by hand to create a light-dispersing effect, making every piece a masterpiece. The discreet PF appliqué symbolizes the brand’s understated yet unmistakable luxury.
Celebrating its 25th anniversary in 2021, the Tonda PF collection embraced thoughtful design risks, such as the reduced Grain d’Orge guilloché dial pattern. Each design decision reflects a commitment to subtlety and refinement, creating what Terreni describes as “sartorial elegance.” Even the watch straps’ feel and stitching reflect the brand’s artisanal values.
Recognized for their artistry, six watches from the Toric and Tonda PF collections were nominated for the 2024 GPHG awards. Although they didn’t clinch a win, the nominations themselves underscore the brand’s commitment to excellence. Looking towards its 30th anniversary, Parmigiani Fleurier remains dedicated to founder Michel Parmigiani’s vision, prioritizing the owner’s personal enjoyment above all.
As Parmigiani Fleurier continues to innovate, its commitment to honoring tradition while embracing new ideas promises to enchant aficionados for years to come.
Source: Forbes
