Meghan Markle is stepping into the limelight once more with her revamped lifestyle brand, ‘As Ever.’ Following the journey of reinvention, the Duchess of Sussex has infused her new company with elements of her beloved blog, The Tig. The anticipation continues to build as the launch coincides with her Netflix series, promising a lifestyle experience that’s both personal and engaging.
The name ‘As Ever’ embodies consistency and authenticity, reflecting Markle’s vision of offering more than just products. Her collaboration with Netflix has amplified this adventure, setting the stage for a grand debut on March 4. From jams to lifestyle tips, Markle is ready to share her world with her audience again, blending creativity with commerce.
The Name Change and Its Inspiration
Renaming her brand to ‘As Ever,’ Meghan Markle wanted a title that spoke more broadly. Initially dubbed ‘American Riviera Orchard,’ inspired by her Santa Barbara neighborhood, it felt too restrictive. Meghan wanted a name that allowed for growth beyond local roots. The involvement of Netflix as a business partner pushed her to rethink, eventually leading to the unveiling of ‘As Ever.’
Meghan revealed in a statement, “Last year, I had thought: American Riviera, that sounds like such a great name. It’s my neighborhood. But it limited me to things that were just manufactured and grown in this area.” With Netflix joining as a partner, the name change symbolized a shift towards greater horizons.
A Nod to The Tig
The essence of ‘As Ever’ draws from Markle’s former lifestyle blog, The Tig. Meghan loved cooking, crafting, and gardening, which were central to The Tig’s narrative. Her new venture looks to continue these passions by offering products that resonate with her personal taste and lifestyle.
Meghan told her followers, “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening.” Continuing her journey of sharing what she loves, ‘As Ever’ bridges the gap between her past endeavors and future goals.
The products are well anticipated, especially the jams that Meghan has sent to her celebrity friends. Items from her home and kitchen that she uses regularly are now part of the product line. This personal touch lends authenticity and excitement to the brand’s offerings.
Family and Personal Touch
Meghan’s family is intimately involved in her business. Prince Harry’s subtle presence in the promotional video brings the family aspect into focus. Their daughter, Lilibet, is featured alongside the brand’s new logo, creating a personal connection with the audience.
The family involvement adds depth to the brand, making it more than just another venture. Seeing Archie and Lilibet connected to this project gives fans a peek into Meghan’s world. The family imagery and personal stories wrapped in the brand bring it closer to Meghan’s followers.
On the As Ever website, a new palm tree and hummingbird logo symbolizes the personal touches Meghan has integrated. This family venture is driven by passion and personal stories, aligning with Meghan’s holistic lifestyle approach.
The Product Line and Trademark
The As Ever trademark covers a wide range of products, from tableware and garden tools to live plants and cooking essentials. There is even mention of cookbooks, available in print and e-book formats. Markle’s taste is evident in the selection, emphasizing practicality and elegance.
With products designed to enhance everyday living, the brand ensures it caters to a broad audience. Whether you need a meditation blanket or a new cookbook, ‘As Ever’ seems poised to deliver. This diversity showcases Markle’s effort to provide something for everyone.
The skincare range, along with the jams and preserves, form the core of the brand’s offerings. These carefully selected items are teasers for what’s to come, encouraging customers to experience the lifestyle Meghan advocates.
Entertainment Meets Lifestyle
‘As Ever’ isn’t just a retail brand; it’s intertwined with Meghan’s Netflix series, ‘With Love, Meghan.’ Releasing on March 4, the show promises viewers personal advice and candid conversations with Markle’s inner circle. The dual release highlights the blend of entertainment and lifestyle that Meghan champions.
The series features familiar faces and is directed by Michael Steed. Viewers get to see another side of Meghan, one that’s warm and friendly. Friends like Mindy Kaling and Abigail Spencer add to the show’s charm, promising a mix of laughter and life lessons.
The Story Behind the Series
Markle’s Netflix series ‘With Love, Meghan’ comes with a personal touch that many fans find endearing. Abigail Spencer, a long-time friend, revealed that the show gives an authentic portrayal of Meghan, providing insights into her character and values.
Filming for the series wrapped up during the summer with production by Archewell Productions, Meghan and Harry’s joint venture. The launch was strategically postponed to March due to unforeseen wildfires in Los Angeles.
With guests sharing spontaneous conversations and lifestyle tips coming from Meghan’s real experiences, the series is set to be a delightful journey. Fans can look forward to enjoying these heartwarming exchanges on screen.
Challenging the Status Quo
As a frequent target of the tabloids, Meghan’s endeavors always come with challenges. The initial backlash over the company’s name is a testament to her resilience in the face of criticism. However, her commitment to her brand vision remains unwavering.
Despite the media frenzy, Markle continues to forge ahead, proving that her creative vision and business acumen are both sharp and focused. Her ability to rise above the negativity cements her status as a modern-day entrepreneur.
The brand’s ability to blend lifestyle elements with entertainment content sets it apart. It challenges traditional brand boundaries, making ‘As Ever’ a pioneer in its approach.
The Anticipation Builds
As the launch of ‘As Ever’ approaches, the excitement is palpable. Fans are eager to see what Meghan has crafted with so much passion. The hype for both the brand and the series intensifies as March draws near.
The debut represents a new chapter for Meghan, one that merges her personal interests with her professional life. The world awaits to see how ‘As Ever’ will resonate with fans and whether it will fulfill the high expectations.
The company stands as a testament to Meghan’s creativity, courage, and commitment to living an authentic life. It’s not merely a business; it’s an extension of her identity.
With an offering that spans various lifestyle products and media content, ‘As Ever’ is set to make waves. The anticipation is fueled by Markle’s ability to keep her audience guessing and engaged.
With ‘As Ever,’ Meghan Markle is not only launching a brand but inviting the world into her life. It’s a blend of the personal and professional that few can emulate, making it all the more intriguing.
As the launch date nears, curiosity and excitement only grow. ‘As Ever’ promises to deliver a unique lifestyle experience, offering products and stories that reflect Meghan’s journey so far.
