Winemaking is an art of storytelling, a truth celebrated by a new vineyard in Sonoma County. As the vineyard completes its first year, the legacy of a mother and daughter unfolds through each bottle of zinfandel produced.
Cynthia and Lauren Russell embody a partnership that started unintentionally yet evolved into a meaningful venture. It was in the midst of the pandemic in bustling New York City that the Russells felt a pull towards adventure, eventually leading them to a 12-acre property in Sonoma. This wasn’t just a move towards a simpler life but a chance to revitalize a vineyard marred by recent wildfires.
Initially hesitant, the duo’s intrigue grew as they learned of the vineyard’s historic significance. “Zinfandel is America’s grape,” Cynthia enthused, reflecting on the vineyard’s legacy. They saw an opportunity to leave a mark on the wine industry by embracing their unique generational perspectives.
To move forward with intent, mother and daughter enrolled in UC Davis’ renowned winemaking course, longing for hands-on involvement in their journey rather than relying solely on hired expertise. Despite the challenges, their background seemed almost tailor-made for this venture. Lauren, with experience in beer marketing and a Columbia Business School education, and Cynthia, with her rich understanding of wines from Harvard and her time in France, were poised to succeed.
Nestled in Dry Creek Valley, known for its microclimate suited to zinfandel, they chose to honor the rich soil and adventurous climate with their varietals. The resilience of zinfandel grapes, thriving amid drastic temperature shifts owing to the dry season, further justified their choice. “It’s what makes zinfandel so juicy and delicious,” Cynthia noted, pointing to its perfect ripening in intense heat.
The vineyard and its vines became symbolic of the Russells’ own relationship evolution. “Wine mirrors human connections,” Cynthia shared, pondering how younger generations view wine culture differently. Their branding strategy aimed to bridge these gaps, showcasing their Estate and Old Vine zinfandels as a blend of their bond, representing old and new elements harmoniously.
While the old vines, believed to be over 50 years old, add depth and character with denser grapes and complex flavors, the new ones offer a juicy, tannic twist. This harmony is perfected in their Duo blend which artfully combines both. They have chosen to set their winemaking process apart by harvesting earlier than usual, ensuring a zinfandel that is spirited yet less alcoholic and easier to enjoy.
The Russells uphold tradition by maintaining a European-style estate, using only their grapes, a practice uncommon in American vineyards. The J. Rickards Winery aids in processing the harvest, furthering their unique approach. Looking ahead, they plan to introduce sparkling varieties, including a rare sparkling zinfandel, enhancing their offering while staying true to their roots.
Cynthia attests that the younger drinkers are drawn to authentic stories woven into brands. “It’s about meaning,” she observed, emphasizing that the playful yet not gaudy branding resonates with them, while hitting the nostalgia note for seasoned wine connoisseurs. Dancing’s vibrant labels represent an evolving dance of expression, inviting consumers to a shared experience.
In their pursuit, the Russells offer more than just wine; they present a narrative that seamlessly intertwines tradition, innovation, and personal connection. With each sip of their zinfandel, one can taste the legacy, energy, and heartfelt storytelling that Dancing represents—a perfect dance between generations.
Source: Forbes
