Each year, amid the bustling streets of Tokyo, a remarkable spectacle unfolds. The annual cold-endurance festival at the Kanda Myojin Shrine attracts both participants and spectators who gather to cleanse their souls in icy waters. With a shiver and a splash, this tradition offers more than just chills; it’s a cleansing of the spirit, a prayer for health in the coming year.

As temperatures drop, the excitement rises. Men, clad in minimal white loincloths, and women in pristine white robes, brave the cold to participate in this sacred ritual. This icy baptism symbolizes a rebirth of sorts, as they seek to drive away evil spirits and usher in personal blessings. It’s a scene of stark contrast, with steam rising from warm bodies plunging into frigid pools. Here, the ancient and the modern exist side by side in fascinating harmony.

Preparing for the Icy Challenge

At Kanda Myojin Shrine, preparation for the cold-endurance festival begins well before participants enter the icy water. Around forty individuals take part, each starting with a jog to warm up their bodies. They engage in energetic physical exercises, shaking off any apprehension before the plunge. Spirits are high as laughter mingles with visible breath in the crisp air. It’s a sight that captures the heart of this age-old tradition.

Participants gather around the shrine, encircled by spectators eagerly awaiting the commencement. There’s a tangible sense of camaraderie, despite the chill that seeps into every crevice. For many, this isn’t just about braving the elements; it’s about community, and a shared experience that bonds them deeply.

The Ritual Begins

As the moment arrives, anticipation peaks. Taking turns, each participant steps to the edge of the pool. With a wooden bucket in hand, they scoop icy water, pouring it over themselves with the cry of “Ei!” This shout is as much of a mental bolster as it is a declaration of resilience.

Friends, family, and strangers stand by, cheering and offering support. The atmosphere is electric, charged with determination and hope. Many participants close their eyes, immersing themselves in the moment, letting the water’s shock act as a reset, cleansing the spirit and fortifying the mind.

Understanding the Shinto Tradition

The ritual at Kanda Myojin is steeped in Shinto tradition, Japan’s indigenous spiritual practice. Believers see purification as essential, warding off evil spirits and inviting blessings. This endurance test is just one way to connect with these spiritual beliefs.

Shinto, dating back centuries, embraces the presence of sacred spirits in all aspects of nature. This belief manifests in numerous practices, including this cold-water ritual. Worshippers align themselves with these spirits, seeking their favor for the new year ahead.

For the uninitiated, Shinto might appear mysterious, but its influence permeates Japanese culture. From grand festivals to daily prayers, its themes of nature and purification are omnipresent. These practices are intrinsic to the way many Japanese people interact with the world, grounding them in tradition even as they move through modern life.

At Kanda Myojin, this particular ceremony underscores the belief in personal purification as an ongoing journey. Participants don’t simply endure the cold; they embrace it, letting it remind them of their spiritual commitments.

The Physical and Spiritual Rejuvenation

While the cold-endurance festival is undoubtedly an intense physical challenge, its spiritual aspects are equally crucial. The icy water represents a symbolic rebirth, washing away the past year’s misfortunes and mistakes.

With each icy splash, participants hope for more than health. They seek success in endeavors, safety, and even blessings for safe childbirth. This ritual thus becomes a multifaceted prayer, encompassing hopes and dreams for the unfolding year.

Those who take part share not only the immediate experience but also a deeper bond of resilience. It is a testament to their grit, revealing an inner strength that they carry back into their daily lives. Even for onlookers, the ceremony is inspiring, a mirror held up to human courage and communal spirit.

Community and Continuity

The cold-endurance festival is as much about community as it is about personal purification. Each year, the Kanda Myojin Shrine becomes a focal point for those seeking connection with others and with tradition. The community comes together, sharing warmth despite the icy conditions.

Beyond the personal triumphs, there’s a collective acknowledgment of the power of tradition. Families and friends watch as their loved ones face the cold, encouraging each other to persevere. The sense of unity is palpable, with each participant representing a thread in the larger tapestry of cultural heritage.

Through this shared ritual, participants forge a connection that transcends the physical act. It’s a reminder of continuity; how shared experiences knit the fabric of society, weaving past practices into the present landscape of daily life.

A Test of Willpower

For many, taking part in this festival is a personal test. The mind’s resolve is pushed to its limits as it battles the body’s instinctive reaction to the cold.

However, as the ritual unfolds, it becomes clear that sheer determination is a vital component. Participants encourage each other, creating a supportive environment that echoes with mutual respect and admiration.

With each splash, a new layer of worry is stripped away, leaving behind clarity and focus. It’s a challenge, yes, but one met with smiles and quiet nods of understanding.

A Ritual Passed Through Generations

Participation in the cold-endurance festival is often a family affair, with traditions passed down through generations. Many participants recount stories of parents and grandparents who stood in the same pool, uttering the same cries of resilience.

This continuity adds a layer of significance to the experience. It’s a legacy of strength, shared through family stories and captured in images like those by Eugene Hoshiko, where the icy water dances around determined faces, a backdrop to family heritage.

As families pass down these traditions, they stitch together history with each splash. Each year adds a new chapter, building on the past and enriching the cultural tapestry. This ongoing cycle of renewal and remembrance is as invigorating as the cold water itself.

Captivating Faces and Bracing Waters

Photographer Eugene Hoshiko has captured stunning images of this event, freezing moments of icy defiance and spiritual fortitude. His photos offer a glimpse into the heart of this ritual, where faces tell the story of personal journeys and shared cultural expressions.

Hoshiko’s lens sees beyond the physical, capturing the resolve etched into the lines of each face. His work brings the festival to viewers worldwide, offering a visual entry into this gripping tradition.

In these images, the viewer can almost feel the cold water’s shock, the resolve behind each participant’s eyes, and the warmth of community despite the chill. Hoshiko’s photography serves as a testament to the festival’s global resonance, showcasing a tradition both intensely personal and universally intriguing.

Enduring the Elements Together

Every January, for a few chilling moments, the world narrows to the icy waters of Kanda Myojin. Here, differences dissolve, and what remains is the shared experience of enduring the elements.

Participants leave the ritual with more than just chattering teeth. They carry forward a symbol of their endurance and commitment, a reminder that they have faced the cold and emerged stronger.

As they thaw, their spirits warm too, basking in the glow of achievement. It’s a ritual that bonds, a tradition of resilience and renewal that continues year after year.

The Echoes of Tradition

As the last participant leaves the pool, the echoes of their shouts linger, a reminder that tradition is alive and well at Kanda Myojin.

This festival, both ancient and present, serves as a beacon of cultural heritage. It repeats year after year, echoing the voices of those who have come before, with each splash resonating deeply with its participants.

Through icy endurance, they forge connections with their ancestors and each other, breathing life into a practice that spans generations.


The cold-endurance festival at Kanda Myojin Shrine is a timeless testament to human resilience. Each year’s participants echo the strength of tradition, braving icy waters with courage and a sense of rebirth. It’s a ritual that deepens community ties and enriches personal resolve—one splash at a time.

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