The Madness Rules Nielsen Streaming Over Thanksgiving

The Thanksgiving week witnessed a streaming frenzy with “The Madness,” a thrilling Netflix series led by Colman Domingo, seizing the top spot in Nielsen’s latest rankings of streaming originals. The eight-episode series garnered an impressive 1.3 billion minutes viewed, showcasing its captivating grip on audiences.

While “The Madness” reigned supreme, Netflix’s true crime documentary “Cold Case: Who Killed JonBenét Ramsey” captured significant attention, accumulating nearly 1.2 billion minutes in viewership over just three episodes. Its gripping narrative evidently struck a chord with audiences curious about the notorious unsolved mystery.

Hot on their heels, “A Man on the Inside” also on Netflix, secured a solid third place with 933 million minutes viewed across eight episodes. Prime Video’s gripping series “Cross” claimed the fourth position by captivating viewers for 801 million minutes over the same number of episodes. Paramount+ entered the competition with “Landman,” which amassed 677 million minutes viewed despite offering only four episodes.

The streaming landscape saw a diverse array of content rounding out the Top 10. Paramount+’s “Lioness” was among the list, sharing space with four other Netflix hits: “Cobra Kai,” “The Great British Baking Show,” “The Empress,” and “The Lincoln Lawyer.” Each of these series contributed to a vibrant mix of genres that kept viewers engaged throughout Thanksgiving week.

Meanwhile, on the movie front, Lindsay Lohan’s “Our Little Secret,” a 101-minute feature, soared to the top of Nielsen’s streaming movie chart with over a billion minutes viewed. It led the pack by a mile, leaving behind holiday favorite “Elf,” which attracted 735 million minutes on Hulu and Max, and Disney’s animated hit “Moana,” which pulled in 695 million minutes on Disney+.

These statistics highlight the variety and depth of content available across streaming services, illustrating how viewing habits tend to diversify. This particular Thanksgiving week seemed to favor a blend of intense thrillers, gripping true crime stories, and family-friendly movies, reflecting an ever-evolving viewer preference landscape.

As “The Madness” firmly held its ground atop Nielsen’s rankings, it’s evident that audiences are drawn to engaging narratives that offer suspense and intrigue. This Thanksgiving week underscored the importance of diverse, high-quality content that can captivate viewers across different demographics and interests.

Source: Yahoo

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