Tory Burch has unveiled a unique interpretation of American sportswear, described as ‘twist-ed,’ during her Fall/Winter 2025 collection showcase at New York Fashion Week. The event at the Museum of Modern Art featured exaggerated designs, unexpected details, and a memorable soundtrack that contributed to the overall experience.
The show commenced with Adriana Lima gracing the runway, setting the tone for a collection that challenged traditional sportswear norms. Tory Burch, known for her classic and vibrant designs, employed exaggerated shapes and unconventional pairings that drew attention to her unique vision. She detailed her approach as a literal and figurative ‘twisting’ of American sportswear, aiming to offer viewers a layered and thought-provoking fashion experience.
A key element of the collection was its use of layering. Burch showcased sweaters draped over coats, with button-down shirts discreetly visible beneath oversized blazers. Track pants were reimagined in brushed wool and cotton, paired with sophisticated blazers and sweaters, embodying Burch’s innovative twist on casual wear. The collection also included utilitarian short jackets with multiple pockets, referenced as ‘handbag jackets,’ available in black leather, denim, and a striking fire engine red, paired thoughtfully with a brown skirt.
Details such as exaggerated sleeves and cuffs were prominent, adding a distinctive charm to jackets and shirts, reminiscent of oversized sports jackets. Elegant dresses made from textured velvet and jersey were shown in muted tones, offering versatility for formal or relaxed settings. These design choices highlighted the sophistication of cut and drape, essential elements in Burch’s exploration of how to make traditional sportswear more alluring.
The venue, New York’s Museum of Modern Art, played a significant role in enhancing the show’s ambiance. Burch expressed her long-time admiration for MoMA, considering it a quintessential space for her collection. The runway’s design featured a giant staircase connecting two spaces, where models descended, providing a grand spectacle for the audience. The setting was further transformed by an eerie soundtrack featuring a booming techno beat and a mysterious feminine giggle, which, as Burch described, contributed to the ‘twisted’ theme of the collection.
Notable attendees included Amanda Seyfried, Jodie Turner-Smith, Alexandra Daddario, singer Ciara, and media figure Martha Stewart. Feedback from the audience was overwhelmingly positive. Industry star Myha’la praised the collection for exuding female strength, while singer-songwriter Charlotte Lawrence appreciated the designer’s evident understanding and respect for women, reflected in the thoughtful design.
The show encapsulated a skilled blend of traditional and innovative elements, producing an impression that left attendees and fashion enthusiasts eager to see what future twists Tory Burch might deliver.
Tory Burch’s Fall/Winter 2025 collection at New York Fashion Week was an exploration of twisting conventional aesthetics to reveal new depths and allure in American sportswear. This creative endeavor not only showcased her mastery of design but also resonated with the viewers, leaving a memorable imprint in the fashion industry.
