As the winter chill invites the glamorous jet set to snowy retreats from Aspen to the Swiss Alps, fashion takes center stage both on and off the slopes. Embracing this trend, the British brand known for crafting styles in recycled wool has launched their Après Ski Collection full of chic options.
This new collection introduces eight vibrant sweaters, each adding a playful touch to the ski culture. The designs focus on the joyous celebrations that occur once skis are put aside and fun begins, as described by the brand’s founder, Amy Sturgis.
The collection features sweaters like the Rose, a wine red cardigan adorned with pearl buttons and a peplum finish, evoking a sense of romance with its bold hue and fitted design. Meanwhile, the Margot sweater stands out in black with whimsical pockets and a distinct collar, capturing a soft, feminine aesthetic.
Each sweater is thoughtfully named to reflect the personality of the envisioned wearer—someone who is strong, expressive, and stylish. The luxurious yet cozy Blanca sweater, with its cream knit and black collar, serves as an ideal layer under a snowsuit while cross-country skiing.
The founder emphasizes that Après ski dressing adds an element of fun and personality to the mountain experience. These pieces are not just limited to skiing; their sophisticated look makes them suitable for evening outings as well. The blend of warmth, luxury, and timeless elegance draws inspiration from the alpine lifestyle.
Committed to sustainability, the brand uses materials like 50% recycled wool and polyester, sourced responsibly to lessen environmental impact. These materials reflect the brand’s dedication to eco-friendly fashion with a focus on reducing waste through mindful production practices.
Looking ahead, the brand is planning their next release, ‘For Lovers,’ which will feature romantic hues perfect for Valentine’s Day. This upcoming collection aims to celebrate love and connection with a vibrant campaign.
This ski season, the collection offers a refreshing take on winter wear, combining warmth, style, and sustainability. The brand’s focus on elegance and ecological responsibility offers a dynamic approach to fashion that extends beyond the slopes.
Source: Forbes
