Last summer, a noteworthy product appeared on the shelves of Costco, capturing the attention of customers with an interest in emergency preparedness. For $62.99, shoppers could acquire an “apocalypse dinner kit,” reminiscent of a KFC bucket but filled with a long-lasting supply of 132 meals. This kit, featuring dehydrated options such as macaroni and cheese, apple cinnamon cereal, and chicken pot pie, promises a shelf life of up to 25 years. Reviews were mixed, with some social media users suggesting it might be better suited for a college dorm, while others noted its usefulness for camping trips.
The company behind this novel offering, ReadyWise, did not disclose sales figures, nor did Costco provide insight into the success of this product. However, it is not difficult to understand Costco’s appeal to those who prioritize preparedness. The chain offers an extensive range of products, from dry goods and tools to baby formula, appealing to both those who value a well-stocked home and those preparing for potential emergencies.
Coby Coonradt, co-host of the Casual Preppers Podcast, highlights Costco’s efficiency and variety, noting that shoppers can gather supplies for both everyday use and emergency preparedness in a single visit. Beyond food, the store offers freeze-dried meals, first aid kits, fire extinguishers, and off-grid lighting, enabling customers to build comprehensive emergency kits.
Costco’s widespread appeal is evident, with over 130 million people worldwide considering it their grocery store of choice. This popularity, coupled with the store’s bulk purchasing options, makes it particularly attractive to those who practice “prepping.” According to Coonradt, prepping does not have to be extreme, and one can prepare for emergencies while maintaining a suburban lifestyle and shopping at Costco.
Christine, a YouTuber from Idaho with a significant following, reflects on her upbringing and how it influenced her approach to preparedness. Her family’s practice of buying in bulk due to financial constraints taught her the value of preparedness, which she now imparts to her children. Her advice emphasizes buying only items that are regularly used when building an emergency kit, as purchasing unwanted goods diminishes the practicality of stockpiling.
Costco’s image as a prepper haven is further enhanced by its offerings of nonperishable foods, self-heating emergency meals, and portable water purification kits. Additionally, the store sees significant sales in gold bars and coins, appealing to those looking to secure a stable asset during uncertain times.
Despite Costco’s pragmatic approach to prepping, the company remains neutral in political affiliations. While prepper culture is often associated with conservative views, Costco’s initiatives in diversity, equity, and inclusion show its broader commitment to social issues, regardless of political tensions.
Barbara, a homesteading influencer from Oklahoma, echoes the sentiment of many, viewing her shopping trips to Costco as investments in her family’s security. With a “prepper pantry” full of her family’s favorite items, she illustrates how Costco serves as a reliable resource for those preparing for any potential crisis.