The colorful, sugar-coated marshmallows known as Peeps continue to capture the interest and affection of many Americans during the Easter season, with Google search data indicating their popularity. While Reese’s Peanut Butter Eggs were recognized as the top Easter treat in Instacart’s 2025 Easter candy report, and the National Confectioners Association (NCA) noted the enduring love for chocolate eggs and bunnies, searches for Peeps suggest they hold a special place in the festive season’s candy lineup.
According to the NCA, approximately 90% of Americans celebrating Easter will include chocolate and candy in their festivities. Easter, which this year falls on April 20, is considered one of the “big four” candy seasons, alongside Valentine’s Day, Halloween, and the winter holidays.
Google’s data reveals that candy preferences vary by state, but Peeps are the leading choice in the majority of states. This search trend underscores the widespread curiosity and fondness for these nostalgic treats. Peeps have also inspired numerous collaborations, such as Alex and Ani’s Peeps and Chicks stud earrings and a rhinestone crossbody purse from Betsey Johnson, highlighting their influence beyond the candy aisle.
Peeps-flavored soda and scented candles further demonstrate the candy’s cultural impact. Despite differing opinions on their taste, Peeps have undeniably become a pop culture phenomenon.
Google Trends offers a detailed map of top candy searches by state in the lead-up to Easter, showing Peeps as the most searched Easter candy in many regions. In Colorado, for instance, “gummies” topped the search list for Easter candy in 2025, provoking laughter and speculation about their use at the Mile High 4/20 Festival.
Peanut butter eggs, although the favorite in Kansas and North Dakota according to Instacart data, share the spotlight with other popular candies like Skittles, lollipops, jelly beans, and M&Ms.
Peeps originated in 1953, and their production was revolutionized in 1954 by Just Born, the company behind Peeps. Initially, crafting a Peep took 27 hours by hand using a pastry tube, but today, the process has been reduced to just six minutes.
Google Search Trends also reveal intriguing Easter trends, including the top Easter basket themes by state, ranging from Hello Kitty to baseball, as well as the most popular types of Easter hunts. These varied themes, from Hello Kitty to Spiderman, highlight the diverse preferences for Easter baskets across the country.