The potential revitalization of downtown Rochester is gaining momentum as plans for a project at a once-popular rooftop are underway. Construction has commenced on the seventh floor of the H3 Plaza building, located at 30 Third St. SE, marking the first phase of a prospective new venture in a space previously occupied by La Vetta from 2015 to 2018 and briefly by H3 Rooftop. Recent building permits filed with the City of Rochester indicate a significant step towards a “restaurant renovation” dubbed “H3 Rooftop Interior Remodel,” with an estimated project value of $295,600.
The specific details of the renovation remain under development, as confirmed by Titan Development & Investments, the building’s owner. Despite the absence of a signed lease, Titan is proactively undertaking the renovation of the seventh-floor rooftop space, which is part of their strategy to reinvigorate this distinctive downtown location.
Originally constructed in 2015 by Rochester developer and Titan CEO Andy Chafoulias, the H3 Plaza was built on the former site of the C.O Brown Insurance building. The initial plans for the H3 building transitioned from a six-story entertainment venue with a jazz club and brewery to a vision that included a rooftop bar patio. The idea even featured a potential retractable roof.
La Vetta, the Italian word for “summit,” was a creation of the Twin Cities-based Nova Restaurant Group, which also established Terza on the street level of the building. La Vetta became a favored downtown destination for summer dining and drinks. In an innovative attempt to extend its outdoor season, La Vetta introduced heated dining “igloos” in the winter of 2017, though they faced safety concerns and did not achieve the anticipated popularity.
In 2019, the space was relaunched by Minneapolis-based Entourage Events Group as the H3 Rooftop, featuring performances by renowned DJs from major cities like Los Angeles and New York City, accompanied by a menu provided by Nova. The rooftop later became available for event rentals.
After a period of inactivity, Titan Development is eager to bring life back to the rooftop of the H3 Plaza. The company is responding to the growing enthusiasm of the downtown community, keen on experiencing the revival of this space. Titan expresses pride in leading the downtown revitalization effort, enhancing the area’s vibrancy and energy. Once lease agreements are finalized, further details about the project are expected to be shared.
The Bottom Line
The restoration of the rooftop space at the H3 Plaza is poised to have a significant impact on downtown Rochester. By breathing new life into a cherished location, the project aims to attract more visitors and residents to the area, fostering economic growth and strengthening community bonds. The renewed focus on activating this space aligns with broader efforts to enhance urban livability and appeal.
For local businesses, the redevelopment could lead to increased foot traffic, offering opportunities for collaboration and cross-promotion with the new establishment. Residents and visitors alike may look forward to a revitalized social hub that promises to enrich the cultural and nightlife scene in Rochester. As the project unfolds, the community’s anticipation and engagement could play a pivotal role in shaping the rooftop’s success and longevity.