TikTok is expanding its fact-checking efforts by introducing a new feature called Footnotes, designed to provide additional context to its short video content. This initiative is part of TikTok’s ongoing strategy to enhance content accuracy and reduce misinformation on the platform, joining other social media giants like X and Meta in adopting community-driven content management while maintaining professional fact-checkers.
The Footnotes feature will initially be trialed in the United States, allowing users over the age of 18 who have a six-month history on the platform and no recent violations of TikTok’s community guidelines to contribute. This system aims to become more effective and intelligent as more footnotes are written and rated on various topics.
TikTok continues to collaborate with 20 accredited organizations from the International Fact-Checking Network to ensure the reliability of its content. Fact-checking remains a critical component for major social media platforms to mitigate the spread of fake news, which can have detrimental effects on individuals and communities.
TikTok’s parent company is under pressure to divest its US operations, facing a deadline that has been twice extended by President Donald Trump. Amidst ongoing scrutiny, TikTok aims to demonstrate to the US public and lawmakers that its platform content and data management practices do not pose a threat to national security. In 2023, TikTok CEO Shou Zi Chew testified before Congress, acknowledging certain shortcomings in data protection and outlining efforts to separate US user data from Chinese oversight, a process initiated in 2022.
In contrast, Meta and X have moved toward a user-led flagging system, replacing traditional professional content moderation. This shift, particularly by Meta, has raised concerns among advertisers and some legislators who worry about brand safety and content responsibility. Critics, including Rep. Alexandria Ocasio-Cortez, have expressed unease about the potential suppression of dissenting voices under the guise of promoting free speech. Since 2016, Meta has faced scrutiny over inadequate content moderation, with some linking its policies to increased violence in countries like Myanmar, Iraq, and Ethiopia. The company maintains that it removes millions of policy-violating posts daily.
The Bigger Picture
The introduction of Footnotes on TikTok represents a strategic move to enhance transparency and trust among its user base. This feature encourages informed discussions and empowers users to contribute to the accuracy of content. As misinformation continues to be a pressing issue on digital platforms, such community-driven initiatives may play a pivotal role in fostering a more informed and responsible online environment.
For the average user, this development could mean accessing more reliable information and engaging with content that offers a broader context. It may also inspire similar features on other platforms, potentially leading to industry-wide improvements in content moderation. Users might experience a boost in confidence and engagement, knowing that the content they interact with is subject to additional scrutiny and verification, ultimately contributing to a more trustworthy digital landscape.