As the MLS Cup approaches, Commissioner Don Garber reflects on the league’s achievements in 2024 and the opportunities that lie ahead.
This season marked a significant milestone as it was the second year of MLS’s partnership with Apple, allowing games to be broadcasted globally via Apple TV’s MLS Season Pass. This collaboration has enhanced viewer experience with consistent game times and superior picture quality, positioning MLS at the forefront of sports streaming technology. According to Commissioner Garber, the fan response has been overwhelmingly positive, signaling a bright future for this partnership.
In addition to media innovations, MLS has made remarkable strides in audience attendance, becoming the world’s second-highest-attended soccer league with over 12.1 million fans this year. This increase in spectatorship also translated into higher engagement across sponsorships and consumer products, further boosting investment in the sport across the U.S. and Canada.
On the field, MLS showcased a blend of seasoned stars and promising young talents. Inter Miami CF’s Lionel Messi continued to captivate audiences, earning the 2024 Landon Donovan MLS MVP title with an outstanding 36 goal contributions in just 19 matches. However, the league is not just a stage for established icons. Emerging talents like LA Galaxy’s Gabriel Pec, Real Salt Lake’s Diego Luna, and Inter Miami’s Diego Gómez have emerged as significant contributors, highlighting the influx of young talent choosing MLS as their league of preference.
Off the field, groundbreaking moments have been achieved. FC Cincinnati set a new record with their acquisition of striker Kévin Denkey for over $16 million. Meanwhile, Philadelphia Union’s Cavan Sullivan made history as the youngest-ever MLS debutant. Moreover, the participation of 17 MLS players in the Summer Olympics underscores the league’s role in developing homegrown stars.
Looking forward to 2025, MLS teams will have plenty of opportunities to shine on international stages, with ten teams competing in the Concacaf Champions Cup and two participation slots in the FIFA Club World Cup assigned to Seattle Sounders FC and Inter Miami. Additionally, San Diego FC will join the league as its 30th team, a testament to the expansion and popularity of soccer in North America.
The 2026 FIFA World Cup, to be co-hosted by the United States, Canada, and Mexico, will further enhance soccer’s appeal in North America. Commissioner Garber expressed his optimism for the future, emphasizing the league’s commitment to capitalizing on these opportunities and continuing its upward trajectory.
With a focus on innovation and growth, MLS is poised to capture global attention and remain a major player in the sports world, particularly with the upcoming World Cup in 2026.
