The District of Columbia has initiated legal action against an online retail giant, claiming it secretly discontinued its expedited delivery services in two predominantly Black neighborhoods while still charging full membership fees.
The lawsuit was filed in the District of Columbia Superior Court and revolves around the online retailer’s membership service, which offers expedited deliveries alongside added benefits. For a fee, this service would typically include one-day, two-day, and same-day shipping options. However, the complaint alleges that in mid-2022, the company implemented a delivery ‘exclusion’ for the zip codes 20019 and 20020, using third-party couriers like UPS and the U.S. Postal Service instead of its own network.
A key point of contention is the lack of communication to its members regarding these changes, as customers in the affected areas reportedly experienced slower delivery times without prior notice. Brian Schwalb, the District of Columbia Attorney General, voiced concerns that residents in these neighborhoods were still paying for the premium service despite not receiving the promised benefits. He remarked on how the company cannot decide surreptitiously that ‘a dollar in one zip code is worth less than a dollar in another.’
The impact of this delivery change was significant, given that these neighborhoods have nearly 50,000 subscribers to the service, representing almost half the population there. The lawsuit states that these residents have placed over 4.5 million orders in the past four years, emphasizing their reliance on the platform due to fewer available retail options locally.
Statistics brought forward in the complaint highlight a drastic drop in the percentage of packages delivered within two days—from more than 72% in 2021 to just 24% last year, following the implementation of the exclusion. Conversely, members residing in other parts of the city received two-day deliveries 75% of the time.
In response, a company spokesperson cited safety concerns for its drivers as the reason for the operational shift. The representative mentioned ‘specific and targeted acts against drivers delivering packages’ in these zip codes, leading to the decision to adjust delivery operations. The spokesperson further denied any claims of discriminatory or deceptive practices, labeling them as false.
Despite this, the lawsuit points out that when complaints arose regarding delivery delays, the company allegedly misled customers by attributing delays to natural fluctuations in shipping circumstances rather than an intentional operational change.
The District of Columbia is seeking a court order to prevent the retailer from engaging in what it describes as unfair practices and to award damages to affected members. Additionally, the city’s lawsuit is part of a broader legal battle with the company, which is also facing antitrust charges.
As this legal challenge unfolds, it raises important questions about transparency and equitable service in the era of digital commerce. The ongoing proceedings will determine not only the outcome for affected customers but might also influence ethical standards in online retail practices.
Source: News4jax