A significant number of Chinese social media users have developed a fascination with Melania Trump. This interest is particularly intriguing given Donald Trump’s outspoken criticism of China, including his enactment of trade barriers and offensive remarks about the COVID-19 pandemic. However, Melania’s image seems to transcend these political tensions. Her distinct fashion sense, her perceived independence, and the way she manages her family life have drawn in a sizeable fanbase.
Joyce Yip, a businesswoman from Guangzhou, expresses admiration for Melania’s style and presence. This sentiment echoes across platforms like Xiaohongshu, where posts extolling Melania’s virtues proliferate. A post showing Melania in a wide-brimmed hat at the inauguration led to similar styles being sold and how-to videos gaining popularity within 48 hours. Fans appreciate her stoicism, especially her loyalty to Donald Trump, despite controversies surrounding him.
Melania’s background as a Slovenian who rose to international prominence adds to her allure. Her journey from a small-town upbringing to becoming a high-profile figure inspires many, including those who see parallels in their aspirations. Academic Jingsi Wu notes that Melania embodies both traditional and modern values that resonate with Chinese women.
This interest in Melania isn’t limited to her public appearances. Her refusal to hold Donald Trump’s hand in a well-viewed video adds to her relatable image. Platforms like Douyin have seen millions of interactions with content related to her, showing a consistent engagement from Chinese fans. Furthermore, a satirical piece in The New Yorker, although critical, inadvertently boosted her popularity.
Rose LuQiu from Hong Kong Baptist University mentions that the appeal lies in Melania being seen as part of Donald Trump’s success. Her steadfast loyalty is perceived to reflect well on his accomplishments as a leader, despite personal and political scandals. This reinforces the idea that Melania’s support elevates her husband’s status in the eyes of these international admirers.
Commerce around Melania’s public image thrives, with some even selling her memoirs, translated unofficially into Mandarin, on Chinese social media. The memoirs offer a more intimate look into her life, feeding the curiosity of her Chinese fans, eager to understand more about her persona and her life choices.
The focus on Melania also highlights cultural expectations in China, where her role as a supportive yet independent figure appears to strike a chord. Many fans commend her for prioritizing her son’s welfare, resonating with Chinese values on family and parenting. This blend of personal sacrifice and public persona presents Melania as a complex, relatable figure.
Melania Trump’s popularity in China underscores how personal image and actions can influence public perception, often beyond political affiliations. Her blend of traditional and modern elements attracts admiration, making her a prominent figure internationally, even amidst political challenges.
