In a world where screens dominate our daily lives, the term “brain rot” has emerged as Oxford University Press’s word of the year for 2024. This decision highlights a growing awareness of the impacts of excessive online content consumption and its implications for mental health.
The phrase “brain rot,” which refers to the perceived decline in mental or intellectual function due to consuming trivial or low-quality online content, was selected after a public vote involving over 37,000 participants. Its selection underscores a universal recognition of the challenges posed by the digital age.
Interestingly, while its use surged by 230% this year, “brain rot” is not a modern invention. It was first mentioned over a century ago by Henry David Thoreau in his critique of society’s preference for simplicity over complexity.
This term has gained significant traction recently, as there is increasing concern about the effects of spending excessive time on social media and other platforms that offer low-quality entertainment. Behavioral health experts in the U.S. have started to address this issue, noting symptoms such as mental fog, reduced attention span, and cognitive decline.
Behavioral health providers are now offering treatments aimed at mitigating these effects, emphasizing the importance of setting boundaries on screen time and considering digital detoxes to alleviate symptoms associated with “brain rot.”
Casper Grathwohl, president of Oxford Languages, pointed out that the term “brain rot” has been particularly embraced by younger generations like Gen Z and Gen Alpha through social media—a platform often implicated in causing the condition. He noted their self-awareness in acknowledging the negative impacts of social media.
The adoption of the term by these generations not only highlights the pervasive nature of online content consumption but also reflects a nuanced understanding among young people of the potential downsides of the digital landscape they inhabit.
“Brain rot” was chosen over other contenders such as “lore,” “romantasy,” “slop,” and “demure.” These terms, each trending in different contexts, were part of the shortlist, reflecting diverse linguistic trends but ultimately overshadowed by the pressing relevance of “brain rot.”
This year’s choice follows last year’s selection of “rizz,” which pointed to social charm and charisma, showing a shift in focus from social interaction to personal well-being in the context of digital engagement.
The designation of “brain rot” as the word of the year by Oxford University Press signals a profound recognition of the challenges posed by digital consumption. As society continues to grapple with balancing online engagement and mental health, this term serves as a poignant reminder of the importance of mindful consumption.
Source: WSVN