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Marketing

Unpacking the latest trends and creative strategies in the fast-moving world of marketing.

27 posts

A colorful flat illustration depicting a person interacting with digital screens and charts, symbolizing research and analysis for SEO and content strategy.

A colorful flat illustration depicting a person interacting with digital screens and charts, symbolizing research and analysis for SEO and content strategy.

Business

How to Use AI for SEO and Content Strategy

byAndres Castro

July 17, 2025, 10:24 AM

A Southwest Airlines Boeing 737 MAX 8 taxiing to the gate after landing at Portland International Airport (PDX)

A Southwest Airlines Boeing 737 MAX 8 taxiing to the gate after landing at Portland International Airport (PDX)

Business

Southwest Airlines Launches Humorous Ad Campaign to Promote Shift to Assigned Seating

byEditorial Staff

June 23, 2025, 10:13 AM

Business

SharkNinja Boosts Viral Marketing with Key Hires from Ikea and Ulta Beauty

byEditorial Staff

June 20, 2025, 4:10 PM

A conceptual illustration showing hands interacting with a laptop. Various graphic elements like bar charts, pie charts, gears, a calendar, a magnifying glass, and a target float around, symbolizing data-driven marketing and strategy.

A conceptual illustration showing hands interacting with a laptop. Various graphic elements like bar charts, pie charts, gears, a calendar, a magnifying glass, and a target float around, symbolizing data-driven marketing and strategy.

Business

Nielsen Report Highlights Need for Balanced Media Strategy Amid Shift to Data-Driven Marketing

byEditorial Staff

June 20, 2025, 8:53 AM

Business

Perplexity Faces Challenges in Scaling AI-Powered Ad Business Despite Initial Success

byEditorial Staff

June 19, 2025, 5:05 PM

A 3D rendering of a desktop computer monitor displaying an "AI Prompt" interface. Various floating icons surround it, including a megaphone, pie charts, line graphs, and a cube labeled "AI generative art," symbolizing AI-powered advertising tools.

A 3D rendering of a desktop computer monitor displaying an "AI Prompt" interface. Various floating icons surround it, including a megaphone, pie charts, line graphs, and a cube labeled "AI generative art," symbolizing AI-powered advertising tools.

Business

Reddit Unveils AI Advertising Tools at Cannes Lions 2025 to Revolutionize Community Marketing

byEditorial Staff

June 19, 2025, 11:08 AM

A sunny daytime view of the historic old town of Cannes, France, with traditional buildings climbing a hillside. Two prominent towers overlook a harbor filled with numerous yachts and sailboats.

A sunny daytime view of the historic old town of Cannes, France, with traditional buildings climbing a hillside. Two prominent towers overlook a harbor filled with numerous yachts and sailboats.

Business

Cannes Lions Festival Explores Innovative Strategies for Consumer Engagement and Brand Growth

byEditorial Staff

June 18, 2025, 8:03 PM

A smartphone displaying a social media app's video feed is shown floating above a dark cylindrical base, with three stylized musical note icons (TikTok logos) floating around it, all against a plain grey background.

A smartphone displaying a social media app's video feed is shown floating above a dark cylindrical base, with three stylized musical note icons (TikTok logos) floating around it, all against a plain grey background.

Business

TikTok Expands AI Ad Tools in Partnership with WPP and Adobe at Cannes Lions Festival

byEditorial Staff

June 18, 2025, 5:28 PM

The grand, white facade of the Hotel Barrière Le Majestic Cannes, with its reddish-brown roof, stands on a sandy beach. Numerous white event tents are set up on the sand, overlooking the blue sea.

The grand, white facade of the Hotel Barrière Le Majestic Cannes, with its reddish-brown roof, stands on a sandy beach. Numerous white event tents are set up on the sand, overlooking the blue sea.

Business

Globant Launches FUSION AI Suite to Transform Full-Funnel Marketing and Advertising at Cannes Lions Festival

byEditorial Staff

June 18, 2025, 5:24 PM

Business

India's Media Spending Surges in 2025, Driven by Digital Expansion and Changing Consumer Behaviors

byEditorial Staff

June 18, 2025, 4:47 PM

Robert F. Kennedy Jr. discusses immigration issues after the premiere of Midnight at the Border in Beverly Hills, Calif., on Aug. 3, 2023

Robert F. Kennedy Jr. discusses immigration issues after the premiere of Midnight at the Border in Beverly Hills, Calif., on Aug. 3, 2023

Business

RFK Jr. and Trump Administration Propose Stricter Regulations on Pharma Ads, Threatening AbbVie's $2 Billion Strategy

byEditorial Staff

June 18, 2025, 10:22 AM

A flat vector illustration of a person gesturing towards a large digital screen displaying a line graph with an upward trend and a checkmark icon. Below it is a bar chart also showing growth, symbolizing data analysis and positive results.

A flat vector illustration of a person gesturing towards a large digital screen displaying a line graph with an upward trend and a checkmark icon. Below it is a bar chart also showing growth, symbolizing data analysis and positive results.

Business

Nielsen's 2025 Marketing Report Highlights AI and Retail Media Networks as Key Trends in Advertising Strategy

byEditorial Staff

June 17, 2025, 5:05 PM

Business

Apple’s Tor Myhren Highlights Human Creativity Over AI at Cannes Lions Festival

byEditorial Staff

June 16, 2025, 8:22 PM

A commercial product shot of Cinnamon Toast Crunch cereal, featuring a full bowl of cereal and the product box on a stage. A large 3D text graphic reads, "BLASTED with CINNADUST!" against a sparkly blue curtain background.

A commercial product shot of Cinnamon Toast Crunch cereal, featuring a full bowl of cereal and the product box on a stage. A large 3D text graphic reads, "BLASTED with CINNADUST!" against a sparkly blue curtain background.

Business

Cinnamon Toast Crunch ‘Murders’ Mascot in New Campaign, Ad Age Reports

byEditorial Staff

June 16, 2025, 7:15 PM

A high-angle photograph of the harbor in Cannes, France, taken at dusk. The image shows the harbor filled with yachts, a large illuminated Ferris wheel, and the lights of the city stretching along the coast.

A high-angle photograph of the harbor in Cannes, France, taken at dusk. The image shows the harbor filled with yachts, a large illuminated Ferris wheel, and the lights of the city stretching along the coast.

Business

Cannes Lions 2025: Mars Partners with Publicis Amid Festival's Focus on Social Media and Entertainment Marketing Trends

byEditorial Staff

June 16, 2025, 4:45 PM

Jeep Grand Cherokee at the Stellantis transmission plant. Jeep offers the Grand Cherokee in Laredo, Trailhawk and Overland models

Jeep Grand Cherokee at the Stellantis transmission plant. Jeep offers the Grand Cherokee in Laredo, Trailhawk and Overland models

Business

Stellantis Unveils Bold Marketing Strategy with New VP, Reintroduces Hemi V-8 in Ram Trucks

byEditorial Staff

June 16, 2025, 8:53 AM

An elevated photograph of the historic, neoclassical Apex Building, the headquarters of the Federal Trade Commission in Washington, D.C., viewed at dusk from across a wide avenue.

An elevated photograph of the historic, neoclassical Apex Building, the headquarters of the Federal Trade Commission in Washington, D.C., viewed at dusk from across a wide avenue.

U.S. News

FTC's Antitrust Trial Against Meta Could Reshape Social Media Advertising Landscape

byEditorial Staff

June 15, 2025, 11:17 AM

A smiling young woman, who appears to be Black or of mixed-race descent, stands in front of a ring light and smartphone, confidently speaking as she records content for an audience.

A smiling young woman, who appears to be Black or of mixed-race descent, stands in front of a ring light and smartphone, confidently speaking as she records content for an audience.

Business

Influencer Marketing Surges as Companies Shift Ad Budgets to Digital Creators Amid Economic Strains

byEditorial Staff

June 14, 2025, 8:37 AM

Senator Bernie Sanders speaks at a podium during a campaign rally for Hillary Clinton at Nashua Community College in New Hampshire in October 2016.

Senator Bernie Sanders speaks at a podium during a campaign rally for Hillary Clinton at Nashua Community College in New Hampshire in October 2016.

U.S. News

Sanders and King Propose Legislation to Ban Prescription Drug Ads, Gaining Potential Support from Trump Administration

byEditorial Staff

June 13, 2025, 7:42 PM

Local

Sarasota Marketing Entrepreneur Joe Grano Passes Away at 65, Son JT Grano to Lead Next-Mark LLC

byEditorial Staff

June 13, 2025, 7:25 PM